Moser releases yet another quirky statement piece following its line of ‘unusual’ watches. From Swiss cheese cased watches, to Apple watch look-a-like “Zzzz” and “Brrrr” timepieces, Moser’s brand satirizes world events and trends with its unique jibe. The latest addition to the fold is the Swiss Alp Watch on the Rocks.
The Case and Dial
Cased in 18 K white gold, the watch measures 47.3 x 41.5 mm with a height of 11.2 mm. In comparison, the other “non-diamond” Swiss Alp watches measure 38.2 x 44.0 mm with a height of 10.3 mm. A dazzling combination of jewelry prowess and craftsmanship, the watch is designed to mimic images of ice cubes cracking between the teeth.
To date, the Swiss Alp Watch on the Rocks is easily the most exquisite in the collection, with a dial set with 232 baguette-cut sapphires and the rounded bezel and case set with baguette-cut diamonds. Its crown is also paved with diamonds, its posh onion shape complimenting the rest of the watch.
On the dial, the sapphires are set using an invisible technique, with the different shades blending to create a similar effect to the iconic H. Moser fumé dials. In a feat of technical ingenuity, the rounded sides of the case and crown are set with diamonds in beautiful invisible settings.
The watch uses the same movement as the previous Swiss Alp models, with the Hand-wound HMC 324 Manufacture caliber. The 27 jewels movement beats at a frequency of 18,000 Vib/h and has a power reserve of approximately 4 days. It uses Moser teeth for all wheels and pinions and an interchangeable Moser escapement with Straumann Hairspring® with a stabilised Breguet overcoil. The escapement wheel and pallet fork are made with gold and adds to the pristine finishing of the movement bridges and plates.
Arguably more a piece of jewelry than a watch, the H. Moser & Cie. Swiss Alp Watch on the Rocks is the first Haute jewelry piece from the brand. A good blend of straight-laced artisanship and modern quirkiness, the watch is the quintessential big, bling and loud piece. Needless to say, the watch is not meant for the average watch buyer, but the select few who loves bling and dares to flaunt it, and of course are able to afford it.