Longines is a brand that has a long and rich history of producing elegant and refined watches. The Master Collection, launched in 2005, is one of its most popular and timeless collections, featuring classic designs and ‘small’ complications. Last year, to celebrate its 190th anniversary, Longines introduced three new models with engraved dials and Breguet-style numerals, adding some charm and character to the Master Collection. Now, Longines expands the collection with three new models that have a small seconds subdial at 6 o’clock and a more compact case size of 38.5mm. These new models are available in three attractive dial colours: salmon, anthracite and silver.
Press Release with Commentary in Italics.
New: Longines Master Collection Small Seconds
The new Longines Master Small Seconds models are priced at EUR 2,600 or SGD$3,660.
The case of the new Longines Master Small Seconds is made of polished stainless steel and measures 38.5mm in diameter and 10.2mm in thickness. It has a smooth bezel, curved lugs and a sapphire crystal on both sides. The case is water-resistant to 30m, which is sufficient for everyday use but not suitable for swimming or diving. The case is elegant and discreet, letting the dial take centre stage.
The dial is the highlight of these new models, as it features a play of textures and depths that create a captivating visual effect. The dial has a vertically brushed base and engraved Breguet-style numerals that contrast with the colour of the dial. The hands match the colour of the numerals. The dial has a subdial with concentric circles at 6 o’clock for the small seconds function, which adds some balance and symmetry to the dial.
The three dial colours available are salmon, anthracite and silver, all with a vertical brushed finish. The salmon dial has anthracite numerals and hands, while the anthracite dial has salmon numerals and hands. Both versions have a coppery tone that changes depending on the light and angle. The salmon dial is more warm and vintage-inspired, while the anthracite dial is more modern and sporty. Both versions are paired with an alligator leather strap.
The movement powering these new models is the Longines calibre L893, an automatic movement with a frequency of 25,200 vph and a power reserve of 64 hours. It is based on the ETA A31.L91 movement, which is exclusive to Longines. It has a silicon balance spring for improved accuracy and resistance to magnetic fields. The movement can be admired through the sapphire caseback, where it reveals a rotor with Côtes de Genève decoration and a Longines logo.
The new Longines Master Small Seconds models are priced at EUR 2,600 or SGD$3,660, which is reasonable for the quality and design they offer. They are elegant and versatile watches that can be worn on various occasions, from casual to formal. They also demonstrate Longines’ attention to detail and respect for its heritage. These new models are available from Longines’ website or authorized retailers.
The Longines Master Collection highlights the traditional watchmaking skills and the classic design excellence that have always defined the brand, with a series of watches distinguished by their comfortably-sized 38.50 mm stainless steel cases and their small seconds subdials.
One of the Longines Master Collection’s new stars features a salmon-coloured dial on proud display through a scratch-resistant sapphire crystal with several layers of anti-reflective coating on both sides. Engraved Arabic numerals and black hands provide a pleasing contrast to the dial. The small seconds subdial at the 6 o’clock position is a classic design feature that distinguishes the watch. A beaded minute display on the flange offers an additional touch of elegance.
Two other striking new versions have also been introduced. One has a sandblasted silver-coloured dial, blued steel hands and engraved anthracite Arabic numerals and the other is highlighted by a stunning grained anthracite dial with hands and engraving in a 5N red colour.
The watches’ pure aesthetic values are rounded out with compelling engraved dials inspired by the Longines Master Collection models that were part of the brand’s 190th anniversary celebration in 2022. The transparent crystal on the caseback offers an unobstructed view of the exclusive Longines L893 calibre beating inside the case. The self-winding mechanical movement features a silicon balance-spring and delivers a power reserve of up to 72 hours.
This Longines Master Collection watch is presented on a soft grey noble alligator strap whose triple safety folding clasp has a push-piece opening mechanism for security and ease of operation. The watch is water resistant to 3 bar / 30 metres and is delivered with Longines’ five-year warranty.
The new Longines Master Collection watches with their classic small seconds hands celebrate the brand’s watchmaking expertise and are sure to find an enthusiastic following among lovers of understated elegance.