Casio G-SHOCK invites fans to learn more about the story of the durable and unbreakable watch for urbanites in a series of mixed media documentary in 5 parts “From the Begining to GMW-B5000”.
The documentary campaign features Mr Kikuo Ibe – the founder of G-SHOCK – dealing the inception of the brand and the evolution of the classic, square-faced resin DW-5000C to the full-metal GMW-B5000.
Official Casio information.
Casio G-SHOCK Origins 5 part Documentary
The first story – Origin of G-SHOCK – summarises the inspiration behind the brand and timepiece. After a personally impactful experience, Mr Ibe set out to build a watch that would never break, flouting the prevailing view that finely made watches were susceptible to breakage if dropped.
The story highlights the arduous journey of creating a timeless and tough watch, the ‘Never Give Up’ philosophy and tough spirit of G-SHOCK.
The second story showcases the passion and craftsmanship behind the team at G-SHOCK, and the three decade-long aspiration of Mr Ibe and his team who sought to build a full metal-clad version of the watch, while retaining its shock-resistant construction and to craft it in the finest of materials – gold.
The third story reveals the development of the full-metal G-SHOCK for mass production, inheriting the technology of the concept model – the stunningly exclusive gold G-SHOCK – featured at Baselworld 2015. Experience the brand’s uncompromising pursuit of design and technology.
The fourth story details how the GMW-B5000 encompasses the beauty of strength while retaining the design of the very first G-SHOCK, DW-5000C. From the shape of the watch to the lettering on the face, or the way of engraving on the case, it was reproduced in detail.
The fifth story is all about how Mr Ibe and his team continues to explore new possibilities for G-SHOCK, the unique colourings, materials, finishes used for the GMW-B5000, and its collaborations with partners that share its vision.