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Boutique Opening: Franck Muller boutique in Wisma Atria

Come and visit the new boutique with us.
by Peter Chong on May 27, 2016
Boutique Opening: Franck Muller in Wisma Atria

Franck Muller opens a new boutique in Wisma Atria. The House of Franck Muller, as these boutiques are affectionately known has been in the soft-open state for about a month. We present you a sneak preview of this beautiful boutique, and will bring you news of the Official Opening scheduled for July. 

 

The new Franck Muller boutique now has an Orchard Road facing facade.

The new Franck Muller boutique now has an Orchard Road facing facade.

 

The new boutique now occupies a spacious 2,399 square feet space designed for comfort and privacy.

 

The 2,400 sf space is nice and airy. The color scheme is distinctive and quite relaxing.

The 2,400 sf space is nice and airy. The color scheme is distinctive and quite relaxing.

 

The play of colors is quite beautiful. And the boutique is modeled after the house concept. There is a library, a drawing room and a dining room. There is also a watchmaker on site to check and receive watches for service, repair and restoration.

 

The Drawing Room area is cozy, with comfortable sofas, and allows browsing and purchasing to be conducted in a nice and luxurious environment.

The Drawing Room area is cozy, with comfortable sofas, and allows browsing and purchasing to be conducted in a nice and luxurious environment.

 

This home styled retail concept was first introduced in 2007. The concept is interesting as it focuses on the shopping experience.

 

The space is versatile. Shown here it is set up for a media breakfast, but it can just as well be a setup for a private customer dinner.

The space is versatile. Shown here it is set up for a media breakfast, but it can just as well be a setup for a private customer dinner.

 

The boutique will carry the latest Franck Muller timepieces.

 

The entrance, and the display of the Franck Muller timepiecs.

The entrance, and the display of the Franck Muller timepiecs.

The opening of the ‘House of Franck Muller’ in Wisma Atria brings the total number of boutiques in Asia to 21, including countries like Hong Kong and China. The other ‘House of Franck Muller’ boutiques in Singapore are located at The Shoppes at Marina Bay Sands, and another at ION Orchard. The ION Orchard boutique will be closed at the end of the lease this year.

 

The timeless Franck Muller Cintree Curvex case encrusted with diamonds.

The timeless Franck Muller Cintree Curvex case encrusted with diamonds.

 

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