Jeanrichard, formerly Daniel JeanRichard has long been awaiting in the shadows of her more illustrious stable-mate: Girard Perregaux. But the brand deserves more.
Daniel JeanRichard was responsible for the Swiss Jura region’s rise as a force to be reckoned with in the world of horology. He was born in the mid 17th century in Les Bressels, a small hamlet midway betweel La Chaux du Fonds and Le Loche. JeanRichard was a major force in the development of watchmaking in the region, and was not only involved in the production of watches, but also in the tools and machinery required.
In 1986, Gino Macaluso, purchased the name Daniel JeanRichard from Lemania. Those were the days before the heydays of mechanical watchmaking after the disastrous quartz years, and JeanRichard was then not a brand or did it make watches. Macaluso had just purchased the rights to the name. Eventually, Macaluso also bought the rights and the manufacture of Girard Perregaux, and decided to launch Daniel JeanRichard as a brand. As history would have it, the Sowind Group, which was holding vehicle for GP and DJR was purchased by PPR (Gucci) after the death of Gino. PPR became Kering as part of a re-branding exercise, and the group has gone from strength to strength, with two full manufactures under its belt with the recent acquisition of Ulysse Nardin.
Daniel JeanRichard itself underwent a rebranding exercise, to shed its image as the “cheap” Girard Perreguax. In the process, it undertook to shorten the name to just Jeanrichard, and embarked on making their own in-house movements. The JR66 and the JR1000 are examples of these efforts. The JR60 and JR66 powers the series of watches under review in this article.
The series of three watches – land sea and air, with bold, strong lines and sporty outlook anchor this BaselWorld 2014’s novelties.
The Terrascope comes in various case metal and dial combinations. One of the more interesting ones is the one pictured below: the raw bronze dial.
Designed for diving, this series sports the same strong, bold cases, and are water resistant to 300m. Again, numerous case metals and dial designs are available.
As the name suggests, the Aeroscope is an aviation styled watch in the series. Available as time only and as a chronograph, this series carries the same bold lines and hefty cases as the others, mildly reminiscent of the Gerald Genta designs for the Audemars Piguet Royal Oak and the Patek Philippe Nautilus.
The chronograph model is powered by the JR66, which uses the in-house JR60 automatic movement as a base and the Dubuis-Depraz module for the chronograph.
The Deployant team is quite excited about this line of watches. We feel they are very nicely designed, befitting the pricing and the intended use. The case design is very bold, strong, and rather masculine. The play with details like the numerous dial designs and styles available allow some measure of customization. And we feel that finally, Jeanrichard has risen out of the shadows of the illustrious Girard Perreguax. We think it will be a nice recommendation for the budget minded and beginning collector. What do you think?