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New: Bvlgari Aluminium 2020 – the icon that never dies

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Bulgari revives their iconic Aluminium watch for 2020. Case reshaped, resized, and now with mechanical movements.

Press Release with commentary in italics

The new Bvlgari Aluminium watch 2020 reignites the fire lit back in 1998 by the first-generation models. It speaks a universal language that goes far beyond gender, age, trends, eras, social profile and personal style. More than 20 years have gone by, yet time has had no hold on this line, which
has remained vibrantly alive in watchmaking memory. The Bvlgari Aluminium watch was sharing 20 years ago the best times of someone,
and it will share your best time now!

Advertising campaign, 1998.

Flashback: in 1998, Bvlgari – a jewellery brand at the top of the pyramid of major luxury stakeholders – presented a collection made from totally unexpected materials. Aluminium and rubber, in a highly graphic combination of black and white, composed the most innovative, modernist casual watch of the decade that was drawing to a close.

By incorporating unconventional materials, Bvlgari was a pioneer in reinventing the idea of luxury, propelling it into the future with signature elegance and daring. There is something ingenious about its unexpected juxtapositions — the kind of design choices that show unerring confidence
in one’s artistry. At first glance, the materials feel out of place, and yet, through a certain alchemy, they are reborn, transformed into luxury pieces
through vision and execution. Simple yet striking, the collection approached the watchmaking world with a boldness and strength that felt refreshing and just a touch irreverent.

The planet-wide success was epitomised by the livery of an Alitalia Jumbo jet 747, providing a giant backdrop for the watch’s colours. Bvlgari Aluminium was THE watch of the jet set meanwhile it took a unisex dimension that was not usual at that time. Two decades have failed to diminish the power of a collection that makes light of contextual changes and trends with its disruptive, perpetually contemporary approach.

The new Bvlgari Aluminium watch is smart and cool, immediately recognisable as part of the Bvlgari DNA while embodying sophisticated, sporty and modern expression: more than 20 years later, it remains a natural-born provocateur that stands out from current watchmaking codes.

That is precisely what Bvlgari is all about. Limits are made to be transgressed and conventions exist only to be questioned. Between the two generations of Bvlgari Aluminium watch, the design has been changed in order to improve the comfort on the wrist thanks to reshaped lugs to adapt to the new case size. The 2020 versions no longer house a mechatronic-quartz movement but instead a mechanical self-winding movement, an evolution enabled by the now fully integrated Bvlgari Manufacture. Last, the aluminium alloy is more resistant and the rubber technical features have been improved as well. In many ways, the design is typical Bvlgari.

Crafted in aluminium and rubber, it redefines what a luxury object and sport watch can be. Bvlgari is known for its precious metals, stones and high price point, but the new Bvlgari Aluminium watch defies expectations by choosing to focus on pure, cool style – executed with unimpeachable expertise. Bvlgari’s Italian sporty sensibility is front and centre in this new unisex edition.

“Masterpieces impose themselves to the crowd from the moment of their birth and they never die. Bvlgari Aluminium is a masterpiece of design; and a milestone in the history of the watch industry for its unique design and combination of industrial materials. After many years dedicated to grow the Octo collection, bringing Bvlgari Aluminium back under the spotlight is an immense source of pride and satisfaction for us.“

Antoine Pin, Bvlgari
Watches Managing Director.


Bvlgari Aluminium watch conveys the Bvlgari spirit and defines the characteristics of the brand that has always sought to push the boundaries of conventional design in pursuit of the new, the unexpected and the sublime.

Commentary

This IS the icon from the late 1990s. Swanky, cool, and very fashionable among the jet setting crowd. However, the horology aficionados of the day would balk at the use of the meca-quartz movement used. For those purists, it was too much an abomination. But this did not stop the “beautiful people” from lapping it up, making it an icon…much to the bewilderment and wasted opportunities of the so called watch cognoscenti.

The introduction with subtle changes to the design is very intriguing. And the new mechanical movements – both the automatic winding and the chronograph is a superb idea. We are looking forward to seeing and handling the watches, and photographing them.

BVLGARI ALUMINIUM TECHNICAL CHARACTERISTICS

BVLGARI ALUMINIUM GREY DIAL 103382 / BVLGARI ALUMINIUM BLACK DIAL 103445
Movement
Mechanical movement with automatic winding and date, B77 caliber, 42 hours of power reserve.
Case and dial
40mm aluminium case with titanium caseback with DLC treatment and rubber bezel; titanium with
DLC treatment crown; warm grey / black dial with SLN indexes and hands; water-resistant to 100m.
Bracelet
Rubber bracelet with aluminium links, aluminium ardillon buckle.
Dedicated aluminium and rubber packaging box.


BVLGARI ALUMINIUM CHRONOGRAPH 103383
Movement
Mechanical movement with automatic winding, chronograph and date, B130 caliber, 42 hours of
power reserve.
Case and dial
40 mm aluminium case, titanium backcase with DLC treatment and rubber bezel, titanium with
DLC treatment push buttons and crown; warm grey dial with black counters and SLN indexes and
hands; water-resistant to 100m.
Bracelet
Rubber bracelet with aluminium links, aluminium ardillon buckle.
Dedicated aluminium and rubber packaging box.

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