The costs of watch ownership begins with the purchase. But if you were thinking that it ends with it, think again. Similar to cars, watches too need regular oil changes, servicing and maintenance. And the more expensive the watch, the more costly the service. That is pretty intuitive, considering that the more expensive watches are usually more complicated to service and require more labour hours. Dealing with this topic is not an easy one, considering the many turns and corners that are associated with servicing a watch. Most manufactures were secretive about servicing costs, and reserved most prices as estimates. Parts replacement is also a major variable and usually the most costly in watch servicing.
With the information that was accessible to us, we will take a brief look at common maintenance costs (regular full servicing) among three major brands, Patek Philippe, A.Lange & Söhne and Rolex. The prices quoted in this article are valid at the time the article was written and serve as estimates rather than full representation of actual costs.
Patek Philippe has a good product mix, from the base quartz models to the ultra complicated timepieces. Battery change costs start at CHF 130 and quartz watch maintenance costs at CHF 550. That is approximately SGD 180 for a battery change. Mechanical watch maintenance costs begin at CHF 700. These are regular maintenance services, with movement regulation and lubrication.
For automatic movements, time only, the fees begin at CHF 800. Watches serviced will include iconic sports watches like the 5711 Natilus with the 324 SC movement, the Aquanaut, as well as the classic Calatrava automatics, like the 5227 for instance. So far we have only covered the lower range models, which are exponentially simpler to service than the more complicated modules. One tier up and we begin to look at Complication models, like Annual Calendars, Travel Time, Moonphase calibres. The cost for this category starts at CHF 1050.
The next segment is termed Advanced level Complication. This consists of the Perpetual Calendar and Chronograph watches like the 5140 Perpetual Calendar and the 5170, 5070 Chronographs. Servicing for these watch types begin at CHF 1500. As the more perceptive of you may have realized, there are still the tourbillons, minute repeaters, split second chronographs, grand complications and ultra complications. Servicing prices for these watches are on a case by case basis, which are only revealed uniquely upon examination of the timepiece. Or perhaps the costs of maintenance for watches in these range are simply too astronomical for disclosure. Or maybe not so, for owners of these timepieces.
A.Lange & Söhne
Perhaps the most iconic chronograph in the Lange collection, the Datograph is also among the most costly Lange watches to service. A complete service and overhaul of the movement would be roughly US$1,600. That’s for a working movement with no major damage. Costs vary depending if there are more issues with the movement. Also, there are optional add-ons like case polishing which can start at US$350 and go up from there. Any other costs would be figured on an estimate after an inspection of the timepiece. Costs incurred could easily go into the $3000 to $5000 range when more extensive case patch repair work is required. That said, owners of Lange watches are frequently found lauding the brand’s servicing capabilities, that “makes the watch return brand new”. Although sentiments do differ when the issue of time efficiency is raised. Lange has possibly one of the longest turnaround time for watch maintenance jobs.
Easily the most famous brand in the world, and the most owned luxury watch on the planet, it is not surprising that Rolex has the largest service center network among luxury watch brands. An interesting point to note is that while the two brands we discussed prior have a good mix of complications which make their service pricing directly correlated to the level of watch complication, Rolex very much has only 2 different complications. The time-only and the chronograph. Consequently, their base price levels for watch servicing are set based on the material type the watch is cased. Most steel time only models begin at US$600-700 for a standard servicing, without the replacement of parts. The Daytona chronograph begins at US$800. Precious metal models typically cost a premium of US$200 for the same model. That said, it is noteworthy that Rolex has increased its warranty period to 5 years, up from the usual 2, which makes it much more attractive in terms of service guarantee.
Watch ownership comes at a cost, and more often than not, a lifetime cost of maintenance and servicing that should be factored in by watch owners. On maintenance, many have issues about when to service and if delaying a service would be even more detrimental for the watch. Do remember that machines have a lifespan that require regular maintenance to function properly. And in the case of watches, such costs should not be scrimped.