The latest creation by Japanese designer and pioneer of streetwear Hiroshi Fujiwara is a reinterpretation of the iconic TAG Heuer Carrera. A limited edition of 500 pieces, available exclusively in TAG Heuer boutiques and at www.tagheuer.com
Hiroshi Fujiwara is a Japanese streetwear designer, influencer, musician and founder of streetwear brand Fragment. His recent ventures in POOL Aoyama has resulted in a wristwatch, and his concept store The Conveni is makes him one of the leading characters in the street wear culture. Here he collaborates with TAG Heuer Carrera with the new limited edition series bearing the joint names of TAG Heuer and Fragment.
TAG Heuer Carrera 02 Fragment
As both brands share a truly disruptive avant-garde spirit, Hiroshi Fujiwara’s Fragment joined forces with TAG Heuer to redesign the Carrera.
“Hiroshi Fujiwara is the ideal partner to reinterpret this iconic model, We were more than happy to give him complete freedom with the design.”
Non-executive chairman of the LVMH watchmaking division, Jean-Claude Biver.
After an initial meeting and a deep dive into the product archives of the manufacture, the designer learned about the history of the TAG Heuer Carrera. The chronograph has occupied pole position in the world of motor racing for 55 years, and the collection takes its name from the legendary week-long Carrera Panamericana road race held in Mexico during the 1950s. With competition in its DNA, the first TAG Heuer Carrera chronograph, designed in 1963 for drivers, was an immediate international success thanks to the revolutionary design of its dial. For the first time, the ring securing the dial on the case featured the indispensable seconds scale, resulting in a larger display and improved legibility. Its specifications were based on well-established rules for ergonomics and clarity: the ridged crown enabled daily winding by hand, the push buttons were easy to move, and the broad, minimalist dial featured clear indexes and subdivisions, and slightly recessed counters.
This original model from 1963 was the very model chosen by Hiroshi Fujiwara as the model to adapt and transform into a Fragment-style masterpiece.
“We created something people are not necessarily expecting to find in TAG Heuer’s current collection. There aren’t many new watches I’d want, but I’m sure about this one!”
The TAG Heuer Carrera Heuer 02 by Fragment Hiroshi Fujiwara stays true to the brand’s commitment to its Swiss avant-garde spirit with a Calibre Heuer 02 automatic manufacture movement at the heart of the model.
The watch features a new bund-style strap design in black and an additional black and grey NATO strap is included in the display case. Three black counters with lacquered white hands adorn the black dial: a minute counter at 3 o’clock, a permanent second subdial at 6 o’clock and an hour counter at 9 o’clock.
Beige indexes and rhodium-plated hour and minute hands with beige SuperLuminova® complement the sleek black dial, which also features a silver flange and the famous signature logo at 12 o’clock. The shimmering 39 mm stainless-steel case has a special stainless-steel screw-down sapphire caseback, specially engraved with its limited-edition number.
Facts and figures: TAG Heuer Carrera Heuer 02 by Fragment Hiroshi Fujiwara
Price: S$11,800, US$8,100, CHF7,900.
Movement TAG Heuer Calibre Heuer 02 manufacture movement
Diameter 31 mm
Power reserve at least 80 hours
Display Chronograph: hour and minute counters; hour, minute, small seconds
Case Diameter 39 mm
Polished stainless-steel case and fixed bezel
Domed “glassbox” sapphire crystal with double anti-reflective treatment
Water-resistant to 100 metres (10 bar)
Dial Black opalin dial with tachymeter scale
Silver flange with 60 second/minute scale
Black “azurage” minute and hour chronograph counters and second indicator
White lacquered counter hands
Beige SuperLuminova® indexes
Rhodium-plated, polished, facetted hour and minute hands with beige SuperLuminova®
White lacquered central hand
Strap Black alligator strap and additional black and grey NATO strap
Polished stainless-steel pin buckle