Event: Cartier Tank Experience – Now On Till Dec 5

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Cartier partners with The Hour Glass to pay tribute to the iconic Cartier Tank with an immersive pop-in at Malmaison by The Hour Glass, Singapore. For the very first time in Asia, the Cartier Tank Experience will feature a sophisticated strap bar – allowing one to customise his/her Tank Must creation. Now on till Dec 5, 2021.

Press Release info with live photographs.

Event: Cartier Tank Experience

WHO: Cartier & The Hour Glass

WHAT: For Cartier, it all starts with the design. This radical concept, conceived by one of the only Maisons capable of designing creations that form a unique collection of cult jewellery and watchmaking designs, will become Cartier’s signature.

The instantly recognisable Tank is based on four main principles of creation:

  • The purity of the line
  • The accuracy of the shape
  • The precision of proportion
  • The precious details

In 1917, Louis Cartier took inspiration from the purity of the line to create a new watch shape. The two parallel brancards are an established signature of the Tank watch. Inspired by the design of a combat vehicle viewed from above, this watch follows one clear graphics principle: the brancards were the treads, the case was the turret.

From this combination came a new and fundamental principle: the case attachments are aligned with the strap to maintain the rhythm of the design.

To discover the Tank watch design in its entirety, the Cartier Tank Experience aims to bring one on a cultural journey via multiple touchpoints.

A strap customization bar, where customers can choose and customize a strap – from a selection of strap materials, colour, stitching colour, and personalized staming. Also an engraving service is available.

Open to all interested members of the public, the Cartier Tank Experience runs from 27 October 2021 to 5 December 2021. Keen individuals are encouraged to indicate registration interest on https://www.thehourglass.com/news/cartier-tank-experience/ as viewing slots are limited.           

WHERE: Malmaison by The Hour Glass

270 Orchard Road #01-01 Singapore 238857

WHEN: From 27 October 2021, Wednesday to 5 December 2021, Sunday

Hourly slots are available per day

Opening hours

Monday to Saturday: 11.30am to 7.30pm

Sunday & Public Holiday: 11.30am to 7.00pm

Photo Notes

Photographed during the Media pre-opening walkaround. Fujifilm GFX 50S II with GF 50 in 6524 mode. Jpeg images in camera using the Acros film simulation. Handheld.


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