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Press release: Swatch launches Spring-Summer 2018 collection

by Chester Lau on February 10, 2018

Back to basics and looking ahead to futuristic favorites, Swatch introduces its Spring-Summer 2018
collection, which dives into the Swiss watchmaker’s DNA. Spring and summer are all about the great
outdoors, and Swatch takes the party from the garden to the street before heading to the beach.

 

Photos supplied by Swatch from its media launch event. This features the mural wall display of the new Brit-In collection.

 

Created with a glance at the past, the brand’s newest hits reinterpret its design icons with
inspiration from the latest trends. Brit-in, The Swatch Vibe and Mediterranean Views are three wild
worlds with languages all their own.

 

A more sandy vibe from a beach themed collection.

 

At a fantasy picnic with the Queen, floral patterns are in full bloom, exotic frill meets daringly
dashing and 5 o’clock calls for tea. The Brit-in collection takes the best quintessential elements of
British culture and recreates them with modish motifs and a little tongue-in-cheek humor that is
understood around the world.

 

The Swatch Vibe Bee.

 

The Swatch Vibe is reflecting the sportive and colorful side of Swatch. Flashing neon signs light
up the night but the watches in The Glow Vibe collection are the real stars with fluorescent
straps, energetic glow-in-the-dark details and powerful 3D structures. Combining athletic styles
with uplifting everyday looks, this collection is buzzing with energy and ready to go. The X-Vibe
looks back at iconic Swatch models, with bold colors and a statement X on the dial.

Possibly the most palatable watch in the collection (for most male fans at least). A well sized stealthy chronograph.

 

Setting the scene for summer with easy, breezy looks inspired by the place where the Mediterranean
meets the sky, Mediterranean Views is a collection fluent in the language of stripes. Ship-shape
nautical designs inspire marine dreams in the shade and in all shades of blue. Sizzling from beach
house to beach towel, this bubbly collection celebrates dolce vita and luxuriously lazy days by the
sea.

The energetic, eclectic Spring-Summer 2018 collection is a call to live in the moment, to be
authentic and to embrace things that shatter monotony. From Brit-in to Mediterranean Views, this
collection proves that every cool lifestyle can be Swatch-y.

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