New: Ralph Lauren RL867 Timepieces

Ralph Lauren releases four new additions to the Ralph Lauren RL867 collection reinterpreting the elegance of the Art Deco era. Two different sizes in two metal options.

Press Release information with commentary in italics.

New: Ralph Lauren 867 Timepieces

Retail prices are as follows:

• Ref. 468907335001 WHITE DIAL 28MM STERLING SILVER: USD 8,250 / EUR 8,500
• Ref. 468907989001 WHITE DIAL 28MM GOLD 18K USD 15,500 / EUR 15,900
• Ref. 468907337002 WHITE DIAL 32MM STERLING SILVER USD 8350 / EUR 8,600
• Ref. 468907339001 WHITE DIAL 32MM GOLD 18K USD 17,000 / EUR 17,400

Commentary

A throwback to the Art Deco age. The four watches released are in a completely square case, which is unusual for a world where the norm, and most popular watches are round. Rectangular watches are not usual with the exception for a few signature designs, like the Jaeger-LeCoultre Reverso or the Cartier Tank, but square cases are even more unusual. Ralph Lauren uses his design flair to make an elegant statement on the design.

All four sport the distinctive Art Deco styling on the dial of square within a square within a square with the hour markers in a mix of Roman and Arabic numerals. Which turned out to be rather suitable for a high fashion, high style image that the designer and the brand portrays.

The watches are available in two sizes – either 28mm or 32mm, both rather smallish by today’s standards. And in an unusual option of Sterling Silver as well as the more traditional rose gold.

Release information

Launch Date : April 1st

Translating high horology into everyday luxury, four new additions to Ralph Lauren’s 867 timepiece collection reinterpret the elegance of the Art Deco era into polished, pragmatic designs for how men live today. “Though the collections I create may be inspired by dreams, they are for real life—for all kinds of living,” Mr. Lauren said.

The signature square design of the Ralph Lauren 867 Collection combines the classicism of a pure and simple watch that displays only the essential information – the time- and the modernity of Art Deco style. The watch features classical proportions with symmetrical square cases of 28 mm and 32 mm in sterling silver or 18K rose gold, lacquered white dials comprised of concentric squares with Arabic and Roman numerals and sleek Breguet-style hands.

Crafted in the elite tradition of Swiss horology, the 28 mm and 32 mm 867 timepieces are powered by an “extra-flat” mechanical manual winding Swiss movement, hand finished with vertical Côtes de Genève stripes and circular graining, known as Perlage. The interchangeable shiny black alligator strap is hand-stitched using the best quality of skins to complete the sophisticated look of a Tuxedo cuff with a sterling silver or 18K rose gold pin buckle.

The Ralph Lauren 867 Collection—inspired by the designer’s iconic New York men’s flagship at 867 Madison Avenue—represents the ultimate in fine craftsmanship and the designer’s enduring passion for Art Deco design.