News: Bulgari renews commitment to Save The Children campaign with #SeeMyWish

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This Christmas, Bulgari announces a dedicated #SeeMyWish campain and video on social media. The launch date is on Universal Children’s Day (November 20th) and initiated by celebrities. Bulgari will donate US$1 to Save the Children everytime shares the film or an “eyes-closed” wish selfie on social media. Learn more

Save the Children is a leading charity for children in need. The charity believes every child deserves a future. And their aim is to give children a healthy start in life, the opportunity to learn and protection from harm. In 2016, over 56 million children were reached directly through the charity. Over US$70 million has been raised. And Since 2009, Bulgari and Save the Children have partnered to help the world’s marginised children by investing in education, emergency response, poverty reduction and youth empowerment programs. Funds raised through this  partnership have been invested in 100 projects in 33 countries, reaching more than one million at-risk children and youth across the globe.


The silver and black enamel collection that Bulgari created for Save the Children.


A special collection of Bulgari rings, pendants and bracelets for Save the Children is offered and a significant portion of its proceeds is donated to the charity.

Since the beginning of this partnership, more than half a million people have purchased the signature Bulgari pieces, helping Save the Children across 5 continents to train 43,000 teachers, to teach 900,000 children, to intervene in 7 major emergencies and to empower 16.000 adolescents, among other life-changing feats. Heartened by this progress, Bulgari has recently committed to another three years of this long-term partnership, and to investing in the future of the world’s children and youth.

“At 9 years from its inception, the global partnership between Bulgari and Save the Children is now a long term and fruitful relationship and Save the Children is thrilled to celebrate this new result. It is a great honor to work with a corporate partner, not only for the extraordinary generosity but also for the long-term vision. Thanks to this vision, we are working together with unwavering passion and commitment. Day by day, we are transforming the lives of millions children around the world, helping to create a new brighter and sustainable future for generations to come. We hope to continue for a long time to nurture their dreams and to build significant projects.”

Claudio Tesauro, President of Save the Children Italia

“BVLGARI strives for excellence in every single thing we do, from our approach to a beautiful jewel to our dedication to philanthropy. This Bulgari passion, this is also how we approach our partnership with Save the Children, one of the largest and most impactful international charities. We want to affect change in the strongest way possible, to achieve meaningful results for the future generations. Our vision is to transform the lives of the world’s at-risk children, and we are proud to have contributed to bettering or even saving the lives of our most important resource. There is nothing more rewarding than knowing that we have helped to provide a safer, more prosperous future for over a million children and counting.”

Jean-Christophe Babin, CEO of Bulgari


How you can help

Easy way to raise funds for the charity. Instructions below:



The renewed Bulgari commitment to Save the Children is launched with a dedicated #SeeMyWish campaign. Launched worldwide on Universal Children’s Day (20th November) and initiated by celebrities. You can help too. Here is how:

  1. Share the video above or a
  2. selfie like the one below
  3. remember to tag @BulgariOfficial #SeeMyWish

Bulgari will donate US$1 to Save the Children every time someone does that.

Learn more


Upload a selfie with eyes closed and hastag #SeeMyWish and @BulgariOfficial, and Bulgari will donate US$1 every time you do so.


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