Event invitation: Jaeger-LeCoultre Reverso Stories and new pop-up 1931 Café

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You are invited to the Jaeger-LeCoultre Reverso Stories exhibition in Singapore! Here is how you register for the showcase of the history and artistry of the Reverso and the pop-up 1931 Café. #reversostories.

Event invitation: Jaeger-LeCoultre Reverso Stories and new pop-up 1931 Café

We were at the Media preview on the 31st of May and bring you this quick pictorial report. We also featured the #reversostories in 2022, and this year, they decided to bring it on with the very popular 1931 Café.

How to register

The exhibition and cafe is open from 1 June (today!) to 8 June at the Marina Bay Sands Event Plaza. The event is open to the public at no charge. Yes, its free! Details to register as follows:

Event: Jaeger-Lecoultre Reverso Stories

Venue: Marina Bay Sands Event Plaza (space between the Apple Store and LV)

Dates: June 1 to June 8, 2023

Registration required: Click here!

What you will see

Displays to explain The Golden Ratio, and how it is applied to the design of the Reverso.

Inside the booth, which thankfully is air conditioned, visitors will find a historical account of the Reverso, and also be able to view the novelties from 2023.

Around nine months after the patent application for the Reverso case in 1931, the first pieces reached the market and the watch was an immediate hit. JLC stock photo.

There is also a station where the visitors can see how perlage is applied to the movements, and get to try it for themselves.

Perlage station to demonstrate how the decoration is done. Visitors will have an opportunity to try it for themselves.

1931 Café

And right next to the exhibition booth, is the pop-up 1931 Café.

With coffee on the house, and some light snacks.

Visitors can also opt to sit in the outdoor cafe area.

Bookings are in 20 minute slots, from 11am. Last booking is at 7:40pm. Hurry! Slots are very limited, and filling out quickly!