Swatch 007 series of 7 watches
Time only quartz movements
All prices in SINGAPORE Dollars with GST
DR. NO 1962: $145 LE 5025 pieces
ON HER MAJESTY’S SECRET SERVICE 1969: $145 LE 3025 pieces
MOONRAKER 1979: $145 LE 5025 pieces
LICENCE TO KILL: $135 LE 9025 pieces
THE WORLD IS NOT ENOUGH 1999: $145 LE 3025 pieces
CASINO ROYALE 2006: $135 LE 5025 pieces
Q Watch: $315 LE 7007 pieces
For the new Bond movie “No Time to Die”, James Bond wears his iconic Omega wristwatch, but what does the techie brains behind MI6 wear? Well Q wears a Swatch. We explore Q’s watch in detail here.
Swatch released a total of 7 watches for this latest Bond movie. The first six are modelled after six Bond movies, each selected as representative of the actor who plays Bond. The six are Dr. No (1962) with Sean Connery, On Her Majesty’s Secret Service (1969) with George Lazenby, Moonraker (1979) with Roger Moore, Licensed to Kill (1989) with Timothy Dalton, The World is not Enough (1999) with Pierce Brosnan, and Casino Royale (2006) with Daniel Craig.
And the seventh, was designed for the character Q, the brain behind Bond’s greatest gadgets. From covert tracking devices to secret weapons, Q’s inventions have no limits, and he produces them all with a cup of his favourite Earl Grey tea in hand.
Swatch Q Watch
The design: case, dial and hands
The watch is designed not by a watch designer, but by the Costume Designer for No Time to Die, Suttirat Anne Larlarb. The intent is to match Q’s personality and style. This is interesting, as the current Q is played by Ben Whishaw since 2012 – a much younger version of the earlier portrayals by Peter Burton, Desmond Llewelyn and John Cleese. The design of the Q Watch is to match this nerdy personality.
And it based on the stainless steel SKIN Irony. The intent is to reflect Q’s timeless mix of tradition and futuristic innovation, featuring a tartan plaid brown leather strap (the character often wears tartan plaid shirts), sharp red edges and a sun-brushed dial showing off the quartz movement.
The dial is ring shaped, in aluminium, and printed with the Swatch logo at 12 and a “Q” at 6, with triangle hour markers in blue. A matte finished rehaut which is sloped surrounds the dial and is finished in a matte anodized red. Only two hands are provided – for the hours and minutes. And the entire mechanism, including the coil and circuit board is visible through the center.
The look is rather striking, with the play of colours making for an attractive aesthetic. The case in stainless steel, with a matte finish, and measures 42mm diameter, with a thickness of 6.7mm.
The movement is a standard quartz movement made for Swatch by ETA, and features a battery which is external to the case, allowing for quick and easy battery change. Swatch does not specify in the press material which movement is used, but perusing the ETA site, we think perhaps the movement used might be the ETA 901.001.
The competitive landscape
Is there a competitor to James Bond? And for the matter at hand, for Q?
Well, we thought not.
Overall, the watch has the aesthetics going for it. The case is good sized, and thin. And is comfortable on the wrist. The open dial design to expose the movement gives it a nerdy look, which is par for the course for Q -the techie in the movie. The colours chosen works well, and the overall package is rather nice. It does attract a small premium over the regular Irony Skin, but at S$315, it is hardly expensive, and will be a nice, fun buy.
Q will see its launch March 5 2020 (tomorrow!), four weeks ahead of No Time To Die which will be released globally from April 2 2020.