New and reviewed: Swatch Q Watch and six other 007 watches

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For the new Bond movie “No Time to Die”, James Bond wears his iconic Omega wristwatch, but what does the techie brains behind MI6 wear? Well Q wears a Swatch. We explore Q’s watch in detail here.

Q (Ben Whishaw) at home in his London apartment in NO TIME TO DIE, a DANJAQ and Metro Goldwyn Mayer Pictures film. Credit: Nicola Dove © 2020 DANJAQ, LLC AND MGM. ALL RIGHTS RESERVED.

Swatch released a total of 7 watches for this latest Bond movie. The first six are modelled after six Bond movies, each selected as representative of the actor who plays Bond. The six are Dr. No (1962) with Sean Connery, On Her Majesty’s Secret Service (1969) with George Lazenby, Moonraker (1979) with Roger Moore, Licensed to Kill (1989) with Timothy Dalton, The World is not Enough (1999) with Pierce Brosnan, and Casino Royale (2006) with Daniel Craig.

And the seventh, was designed for the character Q, the brain behind Bond’s greatest gadgets. From covert tracking devices to secret weapons, Q’s inventions have no limits, and he produces them all with a cup of his favourite Earl Grey tea in hand.

Swatch Q Watch

The design: case, dial and hands

The watch is designed not by a watch designer, but by the Costume Designer for No Time to Die, Suttirat Anne Larlarb. The intent is to match Q’s personality and style. This is interesting, as the current Q is played by Ben Whishaw since 2012 – a much younger version of the earlier portrayals by Peter Burton, Desmond Llewelyn and John Cleese. The design of the Q Watch is to match this nerdy personality.

And it based on the stainless steel SKIN Irony. The intent is to reflect Q’s timeless mix of tradition and futuristic innovation, featuring a tartan plaid brown leather strap (the character often wears tartan plaid shirts), sharp red edges and a sun-brushed dial showing off the quartz movement.

The dial is ring shaped, in aluminium, and printed with the Swatch logo at 12 and a “Q” at 6, with triangle hour markers in blue. A matte finished rehaut which is sloped surrounds the dial and is finished in a matte anodized red. Only two hands are provided – for the hours and minutes. And the entire mechanism, including the coil and circuit board is visible through the center.

The movement is visible from the dial side. Note there is a plastic protective cover over the battery to prevent drainage during shipping. This is removed at point of sale.

The look is rather striking, with the play of colours making for an attractive aesthetic. The case in stainless steel, with a matte finish, and measures 42mm diameter, with a thickness of 6.7mm.

The movement

The movement is a standard quartz movement made for Swatch by ETA, and features a battery which is external to the case, allowing for quick and easy battery change. Swatch does not specify in the press material which movement is used, but perusing the ETA site, we think perhaps the movement used might be the ETA 901.001.

The caseback, engraved with texts like sun rays from the battery. The ETA logo is prominently displayed. Note also that all Swatch quartz watches come with a lifetime battery change policy.

The competitive landscape

Is there a competitor to James Bond? And for the matter at hand, for Q?

Q (Ben Whishaw) wearing the Swatch watch uniquely designed by Suttirat Anne Larlarb for NO TIME TO DIE, a DANJAQ and Metro Goldwyn Mayer Pictures film. Credit: Nicola Dove © 2020 DANJAQ, LLC AND MGM. ALL RIGHTS RESERVED.

Well, we thought not.

Concluding thoughts

Overall, the watch has the aesthetics going for it. The case is good sized, and thin. And is comfortable on the wrist. The open dial design to expose the movement gives it a nerdy look, which is par for the course for Q -the techie in the movie. The colours chosen works well, and the overall package is rather nice. It does attract a small premium over the regular Irony Skin, but at S$315, it is hardly expensive, and will be a nice, fun buy.

On the wrist, the 42mm case feels comfortable. And the overall aesthetics is rather good, with a blend of the nerdy and technical.

Q will see its launch March 5 2020 (tomorrow!), four weeks ahead of No Time To Die which will be released globally from April 2 2020.

The box which the Q Watch comes in.


  1. it’s beautiful, but the contacts wafer in the lower left part of the dial is a let down: it looks horrible.
    if you want to do a watch like that you have to solve it in a better way. hoped they could’ve gone for the solution of early bulova accutron…

    • Thanks Ugo for your comments. Personally, I rather dig the way the rawness communicated by the bit of PCB. Fits the image of Q as the super nerd. Though I do agree that the way it is done on the Bulova Accurton Spaceview is perhaps more aesthetically pleasing.

  2. Menno de koning on

    Nice looking swatch, pitty they didn’t use the sistem 52 base for a new disign?

  3. This one for Q is really expensive comparing to previous ones….But I LOVE it the most(crying)

  4. Richard Baptist on

    Might have to get one of these! Pretty cool. BTW the film’s release is delayed until November due to Covid 19

    • Yes, the news of the delay in the Premiere was released just yesterday, after we went live with this article.

      The launch date for the watches remain unchanged, and is today, March 5, 2020.