Ralph Lauren is pleased to announce its newest addition to the Polo Collection of timepieces with the introduction of Polo Vintage 67.
A tribute to Ralph Lauren’s passion for timepieces from the early 1920’s and 1930’s, the Polo Vintage 67 captures the Designer’s desire to produce beautiful timepieces with a well-defined character and an enduring sense of style.
Polo Ralph Lauren Polo Vintage 67
Exquisitely crafted in the tradition of Fine Swiss Horology, the refined patina of aged stainless-steel adds to the lasting charm of the 40mm case with matching onion crown. The sophisticated continuous contours – evocative of works of art from 1920’s and 1930’s – compliment the opaline silver dial, featuring printed Arabic numerals in black lacquer with an azured sub dial at 6 o’clock. The shiny, black lacquered hands that circle the hours and minutes, are encased in a stunning, boxed sapphire crystal, which is finished with an anti-reflective treatment.
The Polo Vintage 67 is powered by an LJP7380 caliber, manual-winding mechanical movement designed to the highest standards of Swiss precision. The timepiece runs at a frequency of 21,600 vibrations per hour and an impressive 90-hour power reserve.
The exposed sapphire crystal case back showcases the craftsmanship of the hand-finished vertical Côtes de Genève stripes and circular graining, known as perlage. An interchangeable burnished tan calf strap that will age beautifully over time completes the timepiece.
The Polo Vintage 67 will be available for purchase at select Ralph Lauren stores and at www.ralphlauren.com starting end of October, 2022.
Concluding thoughts
The petite seconde configuration and flat case with stepped bezel is a stylistic homage to vintage timepieces. It echoes the era of fixed lugs monobloc cases that were once made from nickel plated brass. The spade hands and arabic numerals are flanked by a railroad minutes track which matches the classic look. While this may have to do with branding, a simpler logo without the large POLO font could have added more balance to the dial which favors the more subdued look. Otherwise, we welcome Polo Ralph Lauren’s new Vintage 67 which acts as an avenue to initiate fashion lovers to the world of watchmaking, starting with the fine handwinding La Joux Perret movement. The watch is priced at US$2,700.
2 Comments
Dear Ralph Lauren,
Please call Dirk Dornblüth so that he can school your designers in the fine art of sublty.
Warmest Regards
M
Two things: first, the watch has a nice look with an adequate movement, but the logo ruins it for me. While you point to having it be smaller, I’d go further, eliminating it completely. I know the branding of and showing it is a hallmark fir this brand, it ruins the look of the watch for me. Secondly, in this price point category there are better valued with quality watches available. As it is, I just don’t see its merit, other than it appealing to those that like a fashion branding, albeit with better quality.