Sartorial Musings: The Style of Breguet: the Art of Permanent Fashion. A lookbook

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In menswear, a distinction is frequently made between style versus fashion. We take a close look at the style of Breguet’s Classique collection, in a lookbook, matching with style elements which define the gentlemen who wear it. Presenting the Style of Breguet.


Syle vs Fashion

The distinction between style vs fashion is a common one in menswear circles. Style, or what Alan Flusser calls Permanent Fashion is perhaps first proposed in his book: Dressing the Man: Mastering the Art of Permanent Fashion, an essential tome for every gentleman. The difference is clear. Fashion is fleeting, changing from season to season according to the whims of designers and haute couture. Style is permanent, and clothes are selected based on one’s facial shape, neck height, shoulder width, arm length, torso structure and foot size which remain fairly constant over time. Once a man learns how to adapt the fundamentals of permanent fashion to his physique and complexion, he’s halfway home.


The Style of Breguet

Here we suggest that Breguet is a maison who makes watches which personify the essence of style. Timeless, not fleeting. Elegant, nor fashionable. Classical and tasteful. Permanent.

Watches featured in this lookbook are the Breguet Classique Tourbillon Extra Flat Ref. 5377 (pic on link. Full review coming soon), Classique Ref. 7147 (review here) and Classique Complications Ref. 5317. (pic in link. Full review coming soon). The watches are paired with apparel from Kevin Seah Bespoke..


Dressing up for work in the morning: The Breguet Tourbillon Extra Flat Ref. 5377. Cuff links by Breguet. 

Selecting a jacket for the day, with the Breguet Ref. 5377.


Heading down to the car porch, with the Breguet Classique Ref. 7147.


A chalk stripe woolen flannel jacket, coupled with a crisp white shirt and a cblue club tie matches beautifully with the Breguet Classique Ref. 7147 and the Rolls Royce motor car.


Lounging around in the evening the with the Breguet Classique Complications Ref. 5377.


The Breguet Classique Grand Complication Ref. 5317 goes well with less formal clothing as well. As seen here resting on a Chesterfield armchair, with a sand coloured linen jacket, off white linen/cotton trousers, cotton shirt with small blue checks and a foulard silk pocket square. All by Kevin Seah. The suede loafer in green leather is by Gaziano & Girling.


A gentleman needs several pairs of shoes. Here seen contemplating the Gaziano & Girling whole cut Oxfords in crocodile. Seen with the Breguet Classique  Ref. 5317.


Even relaxing after sun down with a whisky and a cigar, the Breguet Classique Ref. 5317 looks the part.


Complementary business attire which will never go out of style: Breguet Classique Ref. 7147. The chalk stripe single breasted suit with a crisp white cotton shirt with French cuffs and Breguet cuff links. A blue silk club tie held by a gold tie bar, and a silk pocket square completes the look. Tasteful style.



Watch: Breguet Classique Tourbillon Extra Flat Ref. 5377. Suit in worsted Prince of Wales with a purple overcheck, silk pocket square in a foulard design, cotton shirt paired with a knit silk tie, all by Kevin Seah bespoke. Shoes are wholecut calf oxfords by Gaziano & Girling.



Production notes and credits:

Photographer and Art Director: Peter Chong, assisted by Clemence Bonal

Model: Christian Barker

Clothing by Kevin Seah Bespoke

Shoes by Gaziano & Girling

Location: Kevin Seah Bespoke, 5 Jalan Kilang, #03-01, The Mill, 159405




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