New: Casio BABY-G × beautiful people Collaboration Model

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Casio announced today that it will release the BGA270BP-7A, a special collaboration model with beautiful people, a Japanese designer brand in its BABY-G line of women’s shock-resistant watches.

Press Release

Casio BABY-G x beautiful people BGA270BP-7A

Though BABY-G and beautiful people are in different fields and appeal to different tastes, this new collaboration model blends their creative talents to create a stunning new timepiece. The base model is the round, dual bezel BGA-270. The gypsum-like base color inspired by sculpture and accented by hour and minute hands colored with the iconic neon hue of beautiful people which lies somewhere between inorganic and organic.

The back cover of the watch is engraved with the “beautiful people” logo. The special package of this model is also done in white, which means that everything from the watch itself to its packaging reflects the world view of beautiful people.

Casio BABY-G x beautiful people BGA270BP-7A Specifications

Construction Shock-resistant Water Resistance 100 meters

Functions World Time 48 cities (29 time zones, daylight saving on/off) and Coordinated Universal Time Stopwatch Measuring unit: 1/100 second; measuring capacity: 23:59’59.99″; measuring modes: split time Countdown Timer Measuring unit: 1 minute (maximum 24 hours), 1-second accuracy Alarm 5 daily alarms (incl. 1 snooze alarm); hourly time signal

Other Functions Full auto-calendar; 12/24-hour format; button operation tone on/off; LED light (Super Illuminator with afterglow)

Accuracy at Normal Temperature ±30 seconds per month

Battery Life Approx. 3 years on SR726W×2

Size of Case 46.3×42.2×13.2mm Total Weight Approx. 38g

Availability: BABY-G x beautiful people edition is retailing for S$169 and will be available at all G-SHOCK Boutiques (except IMM outlet) from 31st July 2020 –


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