On the occasion of the launch of its new Pilot’s collection, IWC will be having an exhibition titled The Big Pilot Exhibition from 9 to 12 September 2021. For the first time, over 30 historical Big Pilot’s timepieces will be specially
flown in from the IWC Museum in Schaffhausen. Details here.
IWC Press information
The Big Pilot Exhibition
Date of Exhibition: 9th – 12th September 2021
Time of Exhibition: 12pm – 9pm (Weekdays)/11am – 9pm (Weekend)
Location: Design Orchard, Level 3, 250 Orchard Road, Singapore 238905
Visitors can make a booking for an appointment via: https://watches.iwc.com/TheBigPilotExhibition2021 Walk-ins are allowed but will be subjected to venue capacity.
Visitors will have the opportunity to gain a deeper understanding of the history of the Big Pilot watch and appreciate the watches in the flesh with the showcase of over 30 vintage and historical Big Pilot watches specially flown in from the IWC Museum in Schaffhausen. This is the first time such a large number of Big Pilots are taken out from the museum for an exhibition outside of Switzerland. The latest Pilot’s collection, including Big Pilot’s Watch 43 and Pilot’s Watch Chronograph 41, alongside selected limited-edition pieces will also be displayed at the exhibition.
“We are excited to be at Design Orchard and let our guests experience the Big Pilot’s story in such a unique environment. We’d also love to see how the new Big Pilot’s Watch 43 will look on the wrists of our guests. On top of the new Big Pilot 43, visitors will also be able to discover some of the most iconic Pilot’s watches from our museum as well as other extraordinary models we are launching this year.”Florian Gutsmiedl, IWC’s Managing Director for Southeast Asia and Oceania.
This year, the Manufacture has also called upon a select number of friends of the brand globally such as Billy Monger, a racing driver, disability campaigner and challenger; Lu Yan, a womenswear designer and sustainability campaigner; Matt Pearson, the co-founder of Airspeeder; and Matt Jones, a world record breaker and IWC Longest Flight pilot to tell their story of pushing boundaries and redefining the status quo. Local sneaker designer Mark Ong, who is IWC’s local friend of the brand and exclusive Creator Ambassador, will also be telling his story as part of this initiative. At the exhibition, a specially fabricated “Talent Wall” will feature short inspirational videos of each personality showcasing how they realized their ambitions and details how the IWC Big Pilot’s Watch was their perfect wingman as they worked towards success.
Throughout the four days, IWC will also be hosting watchmaking classes and a series of interactive and experiential activities for both adults and children. The brand will also be partnering some lifestyle brands such as Leica and Secondnatvre for hands-on workshops. Visitors can look forward to photography workshops, leather crafting sessions and streetwear customization demonstrations by Ong and his team. There will be a section at the exhibition showcasing some of his creations and designs.