Bvlgari reopens the duplex boutique in Marina Bay Sands in Singapore after the completion of extensive renovations. The interior design concept is inspired by Mediterranean origins and Roman traditions blended into the modern and vibration location.
Press Release information with a mix of Bvlgari supplied photographs, and our own photography of the opening party.
Everything started in 1905 at the Via dei Condotti in Rome, the house of Bvlgari where the maisons’ first-ever boutique opened its doors. To celebrate Bvlgari’s 130th anniversary, the Roman flagship store was transformed in 2014 by Peter Marino, a celebrated American architect widely credited for redefining modern luxury retail. From the sunlight to the marbles, the ancient buildings to the timeless city that is Rome, Bvlgari’s boutiques worldwide are nourished by deep Roman roots, entrenched, and inspired by rich history. Today, transporting Rome to Singapore means conveying the
Italian joy of living and taste for a “good life” in the boutique, from the finest high jewellery masterpieces to Roman Aperitivo to sip in the lounge.
An Italian touch infuses the 467 square metre space across two stories, embodying a journey through Bvlgari’s 2700 years of Roman history and inspiration. Ancient marbles and stones typical of Roman buildings are used in the design to express a classic geometry open to modern interpretation, in a continuous interplay between innovation and tradition.
The brand DNA is further brought to life with a series of images paying homage to stars who have been admirers and ambassadors of Bvlgari over the years, including artworks by Andy Warhol.
The refined balance between ancient and new, tradition, innovation, and eclecticism defines the Bvlgari spirit and Peter Marino’s concept. Expressed through the décor and furniture, noble and classic materials such as bronze or marble are interpreted with a brave and modern twist.
As part of the opening exclusive, The Shoppes at Marina Bay Sands boutique will retail a selection of exquisite Singapore-unique bags where clients can preview seven one-of-a-kind bags and clutches, featuring the high jewellery Serpenti Dragone hardware transformable from a bag closure to a necklace or brooch.
With the reopening comes the artistic vision of Made to Order, an exclusive customisable service dedicated to its most sophisticated handbags. With self-expression as one of its core tenets, Bvlgari empowers women to be themselves in an essential, inimitable way, through an elegantly personalised, one-of-a-kind look.
From 25 November to 31 December, Bvlgari will host a digital treasure hunt (link will only work with mobile devices which is physically on location in Marina Bay Sands) open to the public as part of their More Than A Wish 2021 holiday season campaign. The participant’s objective will be to find the hidden treasure and five Bvlgari markers nestled throughout The Shoppes at Marina Bay Sands mall, with all roads leading back to the Bvlgari duplex boutique. The game concludes with a pop quiz on the brand where scores will be uploaded to the leaderboard in real-time for participants to enter the draw for a chance to win the grand prize sponsored by Bvlgari.