Omega honours the online media with the honourific release of a watch which is directly attributed to the Instagram hashtag “#SpeedyTuesday”. The new limited edition will be a numbered series of 2012 pieces, and only available online. Introducing the Omega Speedmaster “Speedy Tuesday” Limited Edition.
UPDATE 10:25pm Singapore time, 3.5 hours after the Omega embargo lifted: All 2012 pieces have been allocated!
The hashtag first came into use when Robert-Jan Broer of Fratello Watches created it to use it as a working title for posting pictures of the Omega Speedmaster. The first use was recorded on May 12, 2012, and then many followed suit, making Speedy Tuesday a date many enthusiasts look forward to every week to post pictures of their Speedmasters and hashtag it. Fratello Watches described the phenomena here.
The Watch: Omega Speedmaster “Speedy Tuesday”
The design is inspired by Omega’s Speedmaster “Alaska Project III” model, created for NASA in 1978. At the time, NASA had required that the watch had to be both anti-reflective and easy-to-read, or in other words – suitable for use in space. The “Speedy Tuesday” has stayed true to these qualities with a brushed matte-finish stainless steel case and large radial numerals on the sub-dials.
In fact, the return of these famous radial subdials is just one of the vintage touches on the watch.
The dial is the so called “Reverse Panda” dial is also influenced from the past. First used by Omega in 1966, the white opaline-silvery subdials are set against a black dial, encircled with a bezel ring and tachymeter scale in matte black aluminium.
Other classic Speedmaster touches include a domed hesalite crystal with a central Omega logo, as well as a vintage-cut brown leather strap with vintage buckle and stitching.
Omega has also chosen to retain the calibre 1861 on the inside, the movement used in the famous Speedmaster Moonwatch. Perhaps we might have suggested the use of the C.861, but the 1861 is equally capable.
Turning the watch over reveals a screw-in caseback stamped with the Speedmaster’s iconic Seahorse medallion, encircled by the words “SPEEDY TUESDAY ANNIVERSARY – A TRIBUTE TO ALASKA PROJECT III” as well as the Limited Edition number (only 2,012 will be produced). Circling the outer-edge of the caseback is the word “RADIAL”.
The watch is delivered in a special leather watch roll containing a spare NATO strap with #SpeedyTuesday engraved on the strap’s loop, as well as a strap-changing tool.
As a nod to the special nature of the Speedy Tuesday is paying homage to, the watch will be only sold online, and booking is now open at this link. Retail price is S$8,400 with GST.
LATEST UPDATE at press time (10:25pm Singapore time. The press release embargo was lifted on 7:00pm Singapore time) on the reservations: The Omega Speedy Tuesday reservation page now shows
“For the moment all numbers have been temporarilly allocated, but try again later.”