We mused over the concept of the Smart Watch in an Editorial earlier. There we explored the current offerings from the traditional Swiss watchmaking houses, and of course we touched on possibly one of the more significant launches in this new genre. We are still quite undecided if the haute horologie producers should get into the game of making these smart watches. But also wonder, if perhaps they did, should it be like what like the Tag Heuer Connected?
Tag Heuer Connected: The Watch
Essential Reading: What is a Smart Watch?
The watch itself is rather handsome, not unlike other Tag Heuer Carreras, though this is a new case style. The case is in titanium, with a nice, slim bezel with raised 5 minute markers. The black rubber silicon strap adorns the case. The dial is a screen covering all its real estate, and resolution of the screen is a rather low 360 x 360 at 240 ppi.
The pixels do show up on the screen on close examination, but at a glance, it does a surprisingly good job at a realistic looking dial of a standard watch. In comparison, the Huawei Watch has a 1.4-inch 400 x 400 display with a ppi count of 286; the highest of any Android Wear device to date. And the soon-to-launch LG Watch Urbane Second Edition will trump everyone with a 480 x 480 panel at 348ppi.
Build quality, as far as case and strap goes, is traditional Tag Heuer quality, which means it trumps all the other Tech company Smart Watch offerings, which are usually plastic, usually uncomfortable on the wrist, and questionable fit and finish. The titanium case measuring some 46mm is quite comfortable on the wrist. Way more comfortable than the Samsung we tried, and way nicer fit than the Apple Watch.
It is fitted with a crown is at the regular position at 3 o’clock, and instead of being used to wind or set the time, is used to wake up the watch, which like a phone or other mobile device, the screen goes blank after a few seconds. The crown also acts like a “Home” button.
Essentially, this is a small computer for the wrist. Inside the case, the Intel Atom Z34XX processor. For silicon fans, it’s the same one found inside the Intel Edison development board, which was the platform for a host of wearable devices. System memory is 4GB of storage on-board – standard for Android Wear devices – and the Tag Heuer Connected is IP67 rated.
Jean Claude Biver promised all-day battery life and it’s powered by a 410mAh battery, which should offer a minimum 25 hours battery life.
Interestingly the case back is in plastic. We presume this is to allow for the signals to pass through.
Marked on the back of the case is the label “Intel Inside” and the Tag Heuer logo.
The watch is paired to either an Android or iOS device, like a mobile phone. Setup can be done on the phone using the app provided, and new applications for the watch can be uploaded while the device is docked on its charging station. The operating software is Android Wear, a Google platform, not usually known for customization, but it is interesting that Tag Heuer is able to work with Google to develop custom watch dials and will release a special SDK (Software Development Kit for app developers to make apps to interface to the device’s hardware).
The device communicates with the mobile device by Bluetooth, and when within reach, can be used to display messages from the mobile device. For example when the mobile device receives a notification (email, Facebook, Instagram, Whatsapp, or other app based notification), this is passed to alert the user on the watch.
As the device has an internal storage of 4GB, one application is to sync the Connected to the phone and download music, and go for one’s run without the phone. The watch can connect to a Bluetooth headphone and allow monitoring of the sporting activity like a sports watch, and the user to listen to music without having to bring a phone.
The masterstroke: partnership with Intel and Google
Perhaps the most interesting aspect of this watch’s entry into the “Smart Watch” genre, and a masterstroke by Jean Claude Biver is this partnership between a hundred old Swiss watchmaker with two US tech giants: Intel and Google. This is quite unlike all other attempts by the likes of Montblanc, IWC, Swatch who try and incorporate the new technology into the watch.
Competing head on with the likes of Apple, Huawei or Samsumg to create the fastest, latest, highest, most impressive Smart Watch will end in futility, as these tech giants as corporations are larger than the entire Swiss Watch industry. We think this is a clever move by Jean Claude Biver to quickly seal the deal with two of the largest and not only ride on their technological prowess, but also keep them out of Tag Heuer’s turf. An interesting article comparing some of the best Smart Watches is carried at Wearable’s revew linked here.
We think this is a smart entry into the market as the partnership will let the tech giants focus on what they already know how to do best, and let Tag Heuer concentrate on making the wrist attached mobile device look and feel like a traditional wrist watch.
Tag Heuer also takes cognizance that the lifespan of a tech device is perhaps two years, as compared to the indefinite lifespan of a mechanical watch. Tag Heuer offers a very interesting upgrade program. The current price for the Tag Heuer Connected is S$2,100, and the owner can opt to upgrade this to a Tag Heuer Carrera mechanical watch for a further S$2,100. The new upgrade watch will be specially designed only for upgrading Connected owners and will not be available for regular retail.
The chapter has not closed yet for the genre of Smart Watches. Indeed, it has only just begun, so we will not be offering any concluding thoughts on the Tag Heuer Connected, but rather propose some further thinking on both the part of the potential owner and also the hard core mechanical watch enthusiast.
As we discussed in our earlier article, the race for the wrist real estate is now on. Tag Heuer is probably the first serious attempt at addressing this genre. The other offerings, viz Montblanc, IWC, Swatch, et al, have all a “me too” flavor which is refreshingly not present in the Connected. In this, Tag Heuer Connected has carved out a niche to play with the (Tech) giants, and we hope will result in more innovative applications, and more interesting Smart Watches.