What’s the fastest way to sell watches? If you are Omega, its the #SpeedyTuesday. Just a few hours ago, at precisely 6pm Singapore time, the gates to the reservation website were opened, and in less than 2 hours, the 2012 watches, each at S$9,180 were all spoken for. A total of S$18.5 million of sales. Gone in 1 hour, 53 minutes and 17 seconds! (official Omega numbers) For those of you who missed out, or who just reserved one without the full specifications, here are the details of the latest Speedy Tuesday watch: The Omega Speedmaster Ultraman.
This is the second time Omega has pulled off this feat. Both times, using the internet as the only means to reserve a watch. Both times, delivered through Omega Boutiques worldwide. Both times, sold out in record times. We covered last year’s Speedy Tuesday launch here.
The new Speedy Tuesday is officially known as the Omega Speedmaster Limited Edition 42mm “Ultraman” is a tribute the once very popular (and we were told still is very popular among some circles) Ultraman character. This series is a collection of shows created Tsuburaya Productions in Japan: one of the most famous examples of the Kaiju “giant monster” genre. A total of 39 episodes (40, counting the pre-premiere special) were made and aired on Tokyo Broadcasting System (TBS) from July 17, 1966 to April 9, 1967.
The Omega Speedy Tuesday Ultraman is a nod back to the original Speedmaster 145.012-67 of 1967, which also featured an orange chrono second hand. Only about 3000 pieces were made, an these watches were nicknamed “Ultraman” because in the fourth series of Ultraman: Return of Ultraman Episode 8 featured a Monster Attack Team who had bold orange suits and wore Omega’s Moonwatch with the orange seconds hand.
On the new “Ultraman” the seconds hand hence draws its inspiration from the ’67 original, embracing the same dimensions and shade of orange. As an extension of this theme, the new watch also features a black/orange bezel in anodized aluminium.
The classic Speedmaster subdials of the new “Speedy Tuesday” hold a few more surprises. As the character Ultraman was only able to stay in superhero-mode for 3 minutes, the minute subdial at 3 o’clock features the first 3 minutes picked-out in orange. A hidden silhouette of Ultraman’s profile appears on the seconds subdial at 9 o’clock , which is revealed by a special strap changer, identical to Ultraman’s Beta Capsule, features a UV lamp at one end, which when shined on the dial, reveals the image.
Also a nod to the vintage watch is the so called step dial, where the dial shows a recessed area around the periphery like the vintage Speedmasters from 1957 to 1968. Modern Moonwatches have a flat dial edge.
Another attention to detail is seen on the so called DON bezel. DON stands for Dot Over Ninety, as opposed to DNN: Dot Next to Ninety. This small detail is a typically a sign for the old C.321 models, and in mint original condition, DON bezels can fetch up to S$3k. The arrow in the photograph below shows this detail.
The caseback features an engraving of #SpeedyTuesday and the words QUALIFIED BY NASA FOR ALL MANNED SPACE MISSIONS. The watch is presented on a black and orange NATO strap and comes with a spare black leather strap.
The movement is the Omega Cal. 1861 and the watch is limited to just 2,012 pieces, the OMEGA Speedmaster 42 mm “Ultraman” is presented in its own hexagonal box: a tribute to the futuristic table used by Ultraman’s Monster Attack Team.
For more information, please visit the official site. Which show pictures of the box and other details.