Tissot reimagines a re-issue of the fabulous collaboration they had with Ettore Sottsass of the Memphis Group fourty years ago. The new collection comprise of four models, reminiscing the style of the 1980s.
The collaboration principal, Ettore Sottsass is the founder of design and architecture movement the Memphis Group. The Italian designer had created a watch in keeping with his daring, colourful, disruptive, nonconformist approach.
Press Release information
Retail price is SGD 540 for the ladies (34mm) and SGD 570 for the men’s (41mm). Both inclusive of GST.
Tissot Heritage Memphis Limited Edition
Tissot, “Innovators by Tradition” since the company was founded, has always had a knack for anticipating and riding key fashion trends, particularly by forging partnerships with famous designers, such as Ettore Sottsass in the ’80s. Forty years after the movement was founded, Tissot is launching its Heritage Memphis Limited Edition.
Origin
In 1988, Ettore Sottsass proposed a watch that would express his design style, in partnership with the Le Locle brand. Like his furniture, this piece broke with existing norms and conventions. The Tissot Sottsass is round, but its profile is lenticular. It comprises a case back and bezel, both bevelled. Together they form a geometric stack reminiscent of Sottsass’s designs, such as Totem, the piece that launched the movement. There are no lugs, but instead a protuberance of the case that serves to attach it to the strap, a new shape encased within others like a set of cubes, one of Sottsass’s signatures.
The hour markers are chunky, contrasting and playful, providing yet another visual jolt of the kind that Memphis is all about. And where function is concerned, the Tissot Sottsass differs from the run o f the mill by having a notch in the mid section so that the crown does not break the perfect circle formed by the case.
Using seemingly simple graphic elements, Sottsass designed a very sophisticated watch. It is distinctive for its architectural structure that reveals the creative genius of the architect and designer, in the spirit of the Memphis Group.
“The watch I’ve designed for Tissot makes use, mostly in its graphics but also in its structure, of certain signs and practices that, as far back as classical Antiquity, have facilitated communication with the universe at least in the figurative sense. And one of these is the famous mandala.”
Quote from the Tissot Archives
This is where Sottsass and Tissot converge: the watch as a means of expression – of a personality, of a philosophy, of how we experience of the passage of time.
Reinterpretation
In 2020, Tissot issued a new Memphis collection that coincided with the return to favour of this much-talked-about design group with both the media and the market. It consists of four references, each in a limited series. They are based on Ettore Sottsass’s 1988 design in a more contemporary version. Tissot has thus not settled for a pure reissue, but has adapted one of the most emblematic of its historic designs to the present day.
The dials follow the same aesthetic principles, but have been proportionately enlarged. The case has been reworked with elongated, more contemporary lines. The glass has been redesigned, and is now domed so as to follow more closely the stacked profile of the case/bezel ensemble. The Tissot Heritage Memphis stands out from the crowd with a seconds indicator in the centre that dispenses with a hand in favour of a small disc marked with a dot. Lastly, the case backs comprise a pattern of seemingly random geometric shapes, reminiscent of the backgrounds of all Memphis décor. This pattern is repeated on the interior faces of the rubber straps.
The collection
The Memphis collection consists of two Ladies’ models, 34 mm in diameter, one in steel with a white dial, the other in steel with a yellow gold PVD bezel and black models, for Men, have a masculine look, with a diameter of 41 mm. The first is available in steel with a yellow gold PVD bezel and black PVD appendages. These three references have a white dial and black hour markers, the same as the original edition. The fourth and final reference is a tribute to our era, as it is fashioned entirely from black PVD steel with a matching dial. Only the hour markers are white, in keeping with the contrasting look that is integral to the Memphis design codes. These Men’s models come in a limited series of 3,000 pieces for the black PVD version and 2,500 for the two-colour version.
Extras
These references are mounted on a black synthetic leather strap, made of vegan material, and all come with a second, interchangeable strap in a bright colour. This contrasts not only with the case and dial, but with convention. Memphis has built its reputation on a lavish use of colour, with a predilection for bright, zesty, pop-art colours. Tissot is taking the same approach by offering pink, red, blue and fawn, always in a lively, clashing, fun combination that is utterly Memphis.
Technical features
• 31 6L steel case with gold or black PVD coating
• Swiss Made PreciDrive quartz movement
• Sapphire glass
• Water resistant to 50 m (5 bar)
• Engraved case back
• Hours, minutes, seconds
• Interchangeable straps
• 34 mm diameter (Ladies’) and 41 mm diameter (Men’s)
• Limited Edition
