New: Maurice Lacroix Eliros Sunshine

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Its the weekend! We take a moment to relax after a hectic week with this press release from Maurice Lacroix – the new Eliros Sunshine in a stunning golden hue.

Press Release information with commentary in italics.


Interestingly, Maurice Lacroix extends their already rather impressive ladies collection. Two years ago, their Masterpiece Embrace of their is an amazing watch, combining the precision of a complication with the playful aesthetic of two hearts running as one. In this new release, the Eliros Sunshine is a more playful aesthetic. The watch is presented in a gold hue. Tone on tone, the entire watch – case, dial, hands, strap is in a golden hue, with a visually attractive textured dial. The studded motif of the dial is repeated on the strap.

Maurice Lacroix does not state how the dial is made, but it looks fabulous in photographs. We would hazard a guess, given its modest price of under CHF 800, that the texture made of a geometric pattern of small pyramids and rivets is stamped on the dial, and gold plated. The movement is an unspecified quartz standard movement.

Maurice Lacroix Eliros Sunshine

Retail price for the Maurice Lacroix Eliros Sunshine is CHF 790 Incl. VAT

The Maurice Lacroix Eliros has always been linked with the notion of style. Over the years, it has been dressed in an array of colours, sometimes encompassing ri ch textures to augment appeal. Now, the Swiss watch brand is pleased to unveil a new, special edition Eliros that unites a pyramidal motif with sumptuous sunny shades. This indulgent timepiece is intended for individuals who seek pleasure in everything they do. Ladies and gentlemen, say hello to the Eliros Sunshine.

With the advent of the Eliros Sunshine, Maurice Lacroix has shunned conservative tones in favour of warm golden hues and fabulously rich textures. Indeed, the surface of the dial and the accompanying strap are endowed with a pyramidal texture. While the sapphire crystal, positioned front of house, protects inquisitive fingers from probing the dial surface, the strap invites the wearer to caress its tactile form.

The dial and strap are coloured using an immersion technique, ensuring both components perfectly match. The packaging for the watch can also be used as a handy bag. The M logo features on the dial, strap and bag, affirming this watch is a Maurice Lacroix, a brand synonymous with Swiss quality.

Measuring 40mm in diameter, the generous scale of the dial augments readability while delivering unisex appeal. Leaf-shaped hour and minute hands, along with a slender centre seconds hand, convey the essentials of time. Yellow golden shades, often associated with opulence, are widely employed throughout. There is no need to wind the watch each day, the quartz movement takes care of this.

Sprinter Hannah Lucy Williams posing with the new Eliros Sunshine.

This latest expression of Eliros ownership is simple to read, precise and delivers high perceived value. But most of all, it’s notably stylish, sidesteps mediocrity and subscribes to the belief that ‘life is for living’. We implore pleasure seekers to form an orderly queue for one of the hottest watches this season, the Eliros Sunshine.

Maurice Lacroix Eliros Sunshine specifications

Stainless steel/yellow gold PVD
Water resistance to 5 ATM
Gold 2N pyramid embossed dial with 2N M-logo and print
Gold 2N pyramid embossed calf leather with 2N M-logo
2N PVD stainless steel pin buckle
Hours, minutes and seconds.
Date at 3 o’clock.


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