New: Bell & Ross BR-03 41mm

The BR03 collection embodies Bell & Ross’ identity and style and has been one of its landmarks as of 2006. Since its inception in 1994, the brand has proudly been the ultimate reference in the field of aviation watches, by meeting the demands of professional users in extreme conditions

Press release with commentary in italics.

New: Bell & Ross BR-03 41mm

Bell & Ross has recently updated its flagship BR-03 watch, which has been the brand’s most popular model for 17 years. The new version features a smaller 41mm case, which is a reduction of 1mm from the previous model.

The faceted profile of the watch now curves slightly for easier wearability, while the rounded corners on the case are notably larger in radius. The new BR-03 also features a slightly slimmer hour hand and more legible hour markers and indices. The watch is available in eight colorways, with four options featuring micro-blasted black ceramic cases and four featuring brushed and polished stainless steel cases with several sunray or gilt options for the dials. The movement gets an update as well, with the Sellita-based caliber 302 going from 38 hours of power reserve to 54 hours.

The new BR-03 is priced between $3,600 to $4,300 depending on the colorway and case material. The watch is available for purchase on Bell & Ross’ website.

Press Release

Creative and brilliant changes, inspire. This notion describes the essence of Bell & Ross’ new version of its emblematic BR 03 watch. The BR 03 shares similarities, but has been taken to a higher level by means of a sophisticated evolution.

The BR03 collection embodies Bell & Ross’ identity and style and has been one of its landmarks as of 2006. Since its inception in 1994, the brand has proudly been the ultimate reference in the field of aviation watches, by meeting the demands of professional users in extreme conditions. Its design principles are inspired in aircraft cockpits and aeronautical instrumentation, which ensures first class performance. Legibility, functionality, precision and reliability are guaranteed in every Bell & Ross watch.

The brand is a benchmark in the world of professional aviation watches. It is also respected because it epitomizes the spirit of refinement and good taste. Today, it surprises us by revisiting its worldwide identifiable case. Its legendary “circle within a square, held by four screws” that is reminiscent of the silhouette of cockpit clocks, was a brilliant bid. The story goes like this: the BR 01 made its appearance in 2005 with an imposing 46 mm case. In 2006, the 42 mm model was launched with great success. In 2023 the BR 03 amazes us, once again, with a 41 mm case and other remarkable features.

In the universe of watchmaking design, every millimeter counts. Enlarging or reducing a case is a serious matter. Designers often prefer to start over, rather than altering an iconic model. Bruno Belamich, Bell & Ross’ co-founder and Creative Director, who knows about impeccability, says: “With the new BR03, we modified the proportions of the collection by respecting its canons. Our goal was to preserve the identity that has made the BR03 so successful, while adapting it to the new times and maintaining its allure.”

The lightly smaller dimensions of the case –42 mm to 41– are delicate and powerful at the same time. They are immediately perceived by the eye and change the look and feeling of the watch. This is enhanced by the lugs, which have now changed from 4.5 mm to 4. These transformations reflect an exciting and newfound rhythm. The evolution of the BR 03 includes a narrower rubber strap and a new automatic movement: the BR-CAL.302, which introduces an extended power reserve of 54 hours. This implies the watch can be left unused and will display the exact time two days later.

The vibrant and breathtaking BR 03 collection is novel and classic at the same time. The brand’s iconic models are now powered by the latest automatic BR-CAL.302 caliber and are also water-resistant to 100 meters.

It presents three models in Bell & Ross’ black case: Black Matte, Phantom and Heritage, with a resolutely retro look. Three versions in polished steel –Black Steel, Blue Steel and Golden Heritage– with black, blue and brown dials, respectively. The latter surprises us with a new tone that evokes a trendy vintage spirit with the Heritage concept at its heart.