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Boutique Opening: Casio G-Factory Premium Boutique at MBS

by Peter Chong on October 26, 2016

The new Casio G-Factory Premium Boutique opens in The Shoppes at Marina Bay Sands, Singapore. The new boutique is the first of the new Casio premium shopping retail concept to be rolled out globally. 

 

The new Casio G-Factory Premium Boutique in MBS.

The new Casio G-Factory Premium Boutique in MBS.

 

The first premium boutuqie marks an important milestone in the development of Casio’s worldwide strategy and market share growth in the luxury watch market. We hope to share the Casio story of toughness, precision and craftsmanship with our customers through this Casio G-Factory Premium Boutique.”

Shunichi Watanabe, Managing Director, Casio Singapore.

 

The new store pays homage to Casio’s Japanese heritage and traditional crafts. Kumihimo knots, which are traditionally seen on kimonos, and Washi craft Japanese traditional paper manufactured in the Kanazawa Manufacture Paper Crafts are incorporated into the design and display.

The stone tiles and concrete are handpicked by Casio in Japan to showcase the sense of adventure and excitement with the premium G-Shock range.

 

An extensive range of the higher end Casio offerings are on display and for sale.

An extensive range of the higher end Casio offerings are on display and for sale.

 

The Casio G-Factory Premium Boutique will carry select premium range of Casio timepieces. All the brand’s high end lines are available. The G-Shock, MR-G, MT-G, G-Steel and Oceanus and Edifice will be available on sale and display.

 

A small reception area by the side of the display cases makes a welcome for weary shoppers.

A small reception area by the side of the display cases makes a welcome for weary shoppers.

 

While we were at the boutique, we tested the sales staff for their product and technical knowledge and was quite impressed that they were fully versed in all aspects of the watches being offered…something which should always be the case for boutique staff, but sadly often not so. Kudos to Casio and the staff at the G-Factory Premium Boutique. The shop is already open for business at B2-93, Canal Level, The Shoppes at Marina Bay Sands.

 

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