Friday, October 23

New Release: Parmigiani Fleurier Bugatti Type 390 2018 Geneva Motor Show Edition

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Parmigiani Fleurier have had a collaboration with luxury super car manufacturer Bugatti since the 2004, with the Type 370. The collaboration extended with the Super Sport series and later to the Type 390 in 2017 to complement the Bugatti Chiron. For the Geneva International Motor show 2018, they released a new version of the Parmigiani Fleurier Bugatti Type 390. 

Nothing is too beautiful

Nothing is too expensive

Ettore Bugatti

founder Bugatti


The 2018 Bugatti Chiron


2018 Bugatti Chiron


The Bugatti stable stays true to this spirit by only producing its cars as unique pieces. The configuration of a Bugatti Chiron is completed by the customer together with a designer from Bugatti. Each Bugatti is unique and is manufactured in accordance with the customer’s personal wishes. Personalising is a top priority for Bugatti.


The interior of the 2018 Bugatti Chiron is fully customisable.


In addition to a basic range of exterior and interior colours and materials, thousands of other colours are possible. With its customising program “La Maison Pur Sang“, Bugatti goes even further and is virtually in a position to meet a customer’s every wish – provided that installation in a super sports car is technically feasible and meets Bugatti’s high quality requirements.



The Parmigiani Fleurier Bugatti Type 390


Parmigiani Fleurier Bugatti Type 390.


Presenting an equally exclusive approach, Parmigiani Fleurier is offering the same high-end customisation service for the most recent creation in this prestigious range: the Bugatti Type 390. The watch flouts watchmaking conventions with its horizontal cylindrical movement that imitates the structure of a car engine.



Just like the heart of the Bugatti Chiron, the watch mechanism cannot be customised as it ensures the performance and reliability of the Bugatti Type 390. However, the watch’s exterior and outer appearance can be modified to meet a client’s particular desires.

They start by selecting the materials of the case and buckle, as well as the leather strap and its edging. They then choose their desired dial structure, the indices and hands, followed by the decoration of the case sides. Finally, the client decides on the colour of the sapphire crystals enclosing the movement. The combination of these different colours and textures serves to showcase the watch and give it as many different looks as there are keen clients.






Winding: Manual

Power reserve: 80 hours

Frequency: 4 Hz – 28,800 Vib/h

Dimensions: 25.0 x 37.5 mm

Components: 302 Jewels: 32 Barrel(s): 2 series-coupled barrels Decoration: Black PVD, bevelled bridges


Hours, Minutes 60-second flying tourbillon Power reserve


Dimensions: 42.2 x 57.7 mm 12° articulated case

Thickness: 18.4 mm

Material: White gold and black carbon

Finish: Polished and satin finish
Extractable crown: Ø 10.5 mm

Crystal: 4 anti-reflective sapphires, magnifier on the tourbillon cage Engraving on case-back: “PIECE UNIQUE” (unique piece) Water resistance: 30 m

Colour: Black

Indices: Rhodium-plated appliques; numerals with red luminescent coating

Finish: Opaline

Hands: Delta-shaped with red luminescent coating

Material: Alcantara

Colour: Red

Buckle Type: Folding Material: White gold


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