Last year, H. Moser CEO made a cheeky poke at the Smart Watch genre with their pre-Basel sneak peak announcement that they too will be in the game. And revealed the Moser Perpetual 1 as the smart watch…semantically, quite correct, though not quite what the industry watchers were expecting. This year, he pulls off yet another one. the Moser Swiss Alp Watch, one which has not only a strong resemblence to the Apple Watch, but also with rhetoric which pokes fun at the genre.
With interest, we watch how the haute horologie industry reacts to the creation of the new Smart Watch genre. Some chose to ignore it. Some, like IWC and Montblanc took an arms length approach and incorporated connectivity elements. Others, like TAG Heuer and Breitling decided to jump into the bandwagon by announcing connected watches. And H. Moser chose to stick to their guns, and do what they know best, deliver traditionally hand made products, but with a twist.
At first glance, the watch is a dead ringer for the Apple Watch. The aesthetics are particularly chosen so that it looks like an Apple Watch on the wrist. But with closer examination, the beautiful fumé dial, a Moser signature beckons and is alluring. Flip the watch over, and the magnificent house manufactured movement, typical of other Mosers reveal itself. The use of a kudu strap is also a bit out of the ordinary, and to use a tag line used by Moser…very rare.
“The Swiss Alp Watch does not allow you to make calls, or send messages to share the latest gossip; it does not give you the option to send beautiful sketches you have created on a two-
inch screen or to share your heart rate. It does much more than that: it lets you reconnect to what matters in life. It takes you back to sharing emotions with your nearest and dearest with out
a filter, interface or embellishment. Most importantly, it is something you can pass on to your children one day without having to upgrade it!”,
Edouard Meylan, CEO H. Moser
We haven’t seen the watch in real live yet, and look forward to our hands-on session in Geneva during the SIHH to examine it in detail. But we have no doubt that the usual finishing levels as with the other haute horologie Moser watches are in place.
Moser Swiss Alp Watch Technical Specs
, white gold model, signature fumé dial, kudu leather strap
, limited edition of 50 pieces
Solid 18 carat white gold
Dimensions: 38.2 x 44.0 mm / height: 10.3 mm
See-through sapphire crystal case back
Screw -in crown adorned with an “M”
Fumé with sunburst pattern
Leaf -shaped hour and minute hands
Small second offset at 6 o’clock
In-house hand-wound HMC 324 calibre
Dimensions: 32.0 mm x 36.0mm / height: 4.80 mm
Frequency: 18,000 Vib/h
Power reserve: minimum 4 days
Moser teeth for all wheels and pinions
Interchangeable Moser escapement
Original Straumann Hairspring® with stabilised Breguet overcoil
Gold escapement wheel and pallet fork
Movement and components hand-finished and decorated
Hours and minutes
Power reserve indication
Beige hand-stitched kudu leather, with a leather lining in Moser green
18-carat solid white gold pin buckle engraved with the Moser logo