17th November 2017 marks the 85th birthday of Jack Heuer. To celebrate this, TAG Heuer is launching a limited edition of the Autavia. Jack created the…
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As part of CEO Jean-Claude Biver’s 2015 initiative to reinforce and showcase TAG Heuer’s rich history, the brand will be launching the “Heuer Globetrotter” exhibition across…
The Bundeswehr was formed in 1955 as the united armed forces of Germany, which during this period, was in defense of West Germany. As the spearhead…
Mark Knopfler is a guitar virtuoso and legendary lyricist. He was a founder of the rock band Dire Straits. He also happens to like watches. Two…
The “Autavia” in the new 2017 TAG Heuer Autavia is a contraction of Automobile and Aviation. Beginning life as a dashboard rally timer in 30s, it…
A legendary beloved driver’s panda chronograph from the 60s is making a comeback and we’re not talking about a Paul Newman Daytona. This Baselworld 2017 sees…
We have been inundated with smartwatch products since 2012 and in 2014, smartwatch fervour reached fever pitch peaking at 4 million sold and since then have…
If you’re a soccer fan and you’ve been in the watch industry long enough, you start to see patterns in the many sponsorships which can develop…
Under legendary coach Alex Ferguson, Manchester United had an equally epic run – winning 38 trophies, including 13 Premier League titles, 5 FA Cups and 2 UEFA Champions…
It seems that everyone is eager to dispense with the year of the mischievous Monkey and quickly usher in the year of the Fire Rooster. The…