Swatch release four new references in Bioceramic in a square case in black, gray, green and beige (blue dial). The new collection is known as BIOCERAMIC WHAT IF?
Press Release information with commentary in italics.
New: Swatch BIOCERAMIC WHAT IF? in square case
The retail pricing for the Swatch BIOCERAMIC WHAT IF? in square case is SGD 150 inclusive of GST. Available for pre-order now.
The new collection comes from the path not taken in 1982, when Swatch decided to make their watches in round cases. The aptly named WHAT IF? collection shows what could have been, though with a 2023 twist.
Swatch has played with rectangular watches before, in a collection which they call Swatch SQUARE, though the watch cases measured 29mm x 18mm, and the SQUARE 2 measured either 30mm or 50mm. The new release uses a case size of 33mm.
The watch looks like the Nomos Tetra, but as the WHAT IF? case is in bioceramic, it is offered in four different colours of black, gray, green and beige.
All have a very clean layout of the white dial with colour matched markers, except for the beige as beige markers on a white dial would be too low contrast, Swatch chose to use a blue dial instead. The dials also feature different marker styling for each of the colours.
THERE ARE FOUR SIDES TO THIS STORY AS SWATCH TURNS A PIVOTAL DECISION FROM THE EARLY 1980S INTO AN EXCITING 2023 “WHAT IF?”
One moment in time can change everything. It’s 1982, and the founders of what would become Swatch are faced with a huge decision – should the new revolutionary Swatch be round or square? Fast- forward four decades, and the fateful choice of the round shape has paved the way for a bright, vibrant, and successful story.
But WHAT IF a square Swatch had been chosen? The new BIOCERAMIC WHAT IF? Collection plays out an alternate and fun reality. Swatch is once again challenging the status quo by revisiting the square watch prototype from 1982 to create an exciting new collection bursting with positive provocation and a rebellious streak. The unexpected collection represents a significant breakthrough made possible by Swatch’s innovative BIOCERAMIC material. By combining ceramic powder with biosourced materials, Swatch BIOCERAMIC achieves remarkable strength and durability to conquer the challenges associated with the unique side of this square design. It dives headfirst into uncharted waters, breaks free from the norm, and embraces a life full of fun and zero regrets.
Four styles stand out from the Swatch crowd with strong, square edges and 33mm × 33mm case. The crisp dial, case and muted matte gray, green, beige, and black tones take inspiration from the very first Swatch models and reflect design aesthetics from four decades ago, that couldn’t be any more current. The BIOCERAMIC case, crown, and buckle embody Swatch’s innovative spirit. The biosourced edge-to- edge glass provides a striking side view of the dial, a first for Swatch. The hands are glow-in-the-dark, and there is a day-date calendar window at 3 o’clock. The new integrated biosourced strap – another first for Swatch – illustrates the design mastery thanks to BIOCERAMIC in a way impossible to imagine back then. And here’s the playful twist: Each new battery cover features a dial from one of the four first 1983 Swatch watches created, paying tribute to the 40th anniversary of the GENT watch.