A ladies SEVENFRIDAY! A collaboration with PAPA DON’T PREACH by Shubhika, the rounded square gets two new models with bracelets with colourful dials equipped with quartz movements.
Press Release information with commentary in italics.
New: SEVENFRIDAY Papa Don’t Preach
Retail price for the SEVENFRIDAY Papa Don’t Preach Ref. SF-C1/01 in steel is CHF 1,140 and for the Ref. SF-C2/01 in steel with gold PVD is CHF 1,230. Prices are before taxes.
Commentary
Interesting turn for SEVENFRIDAY with a new collaboration project with PAPA DON’T PREACH by Shubhika, a brand founded in Mumbai in 2010. The branding is to the message of the famous Madonna song, with its unapologetic and playful rebellion against societal norms. Shubhika is the creator of the India based brand, and the flagship store is in Mumbai. The entire world encapsulated by teh brand is fantastical, fairy tale like with colourful expressions which have taken by the likes of Paris Hilton, Liza Koshy and Chrssy Teigen.
The watch is based loosely on the C2 family of SEVENFRIDAY, but now equipped with a quartz movement. Two models are available, both in stainless steel and steel bracelets. Both feature a heart shaped crown with lacquer colour coding.
One in standard steel finishing, and the other with a gold PVD treatment. Prices remain the same level as is typical for SEVENFRIDAY, with both hovering about the CHF 1.2k mark.
The design elements are vibrant with colourful swirls of floral patterns, and evoke a rather whimsical mood for the watches.
Release information
IS IT A LADIES’ WATCH OR A FASHION ACCESSORY?
WHO CARES? BE BOLD AND WEAR IT WITH PRIDE.
Witness the colorful collaboration of couture and horology between PAPA DON’T PREACH and SEVENFRIDAY.
The collaboration between SEVENFRIDAY and PAPA DON’T PREACH was born out of their similarities as much as their differences! Firstly, their differences in heritage. Switzerland and India could not be more contrasting in everything from their way of working to style and trends. This, in addition to the differences between the watch and the fashion industry, could have been a hurdle if not for the brands’ shared mission and values. The natural collaboration between the two companies resulted in a product that is equal parts SEVENFRIDAY and PAPA DON’T PREACH.
At the heart of this collaboration, the watches mirror works of art. Architecture and functionalities are very SEVENFRIDAY with a more organic evolution of their signature ‘squircle’ case, the familiar hands and dial construction, and the embedded NFC chip. The design, however, is all PAPA DON’T PREACH. The all-women team dreamt up an entirely new, unique dial for this collaboration. A fierce panther seamlessly intertwined vibrant patterns and maximalist, mythical flowers even a flora enthusiast wouldn’t recognize. Created by the design team, the flower symbolizes the collaboration and blooms only in the fantasy world of SEVENFRIDAY X PAPA DON’T PREACH. To accentuate the detailed designs, the dial was constructed with raised elements to imparting a 3D effect adding depth and dimension to Shubhika’s creations. Furthermore, Mumbai-based team also designed a canvas tote and unique display material, as well as giving the SEVENFRIDAY wooden crate a very pink makeover bearing the phrase “like a ribbon around a bomb”. Elegance and sensitivity meet a fiery and unpredictable energy. Once used by Andre Breton to describe Mexican painter Frida Kahlo, what could be more fitting to summarize this contrasting collaboration.
“When I first met Dan, the founder of SEVENFRIDAY, four years ago at a social event; we were excited to discuss our respective brands and found that our ideologies matched. What came next was a collaboration four years in the making; with us taking calls and meetings across time zones and over the course of the pandemic. We knew no matter how long it took, we would be creating works of art and I’m extremely proud of how it turned out. These watches mark an exhilarating new phase in our journey, enabling our customers to embrace a fragment of the Papaverse on their wrists.”
Shubhika Sharma, Founder & CEO of Papa Don’t Preach
For both brands, it’s a celebration of firsts. PAPA DON’T PREACH introduces their inaugural watch into its accessories collection, while SEVENFRIDAY embraces a new look that harmoniously blends the worlds of fashion and horology.
The watches are a part of the newly introduced C-series; C1/01 and C2/01. The C-Series are the thinnest and smallest watches SEVENFRIDAY has produced thus far, meaning that, unlike their other models, this one has a quartz movement. With this series SEVENFRIDAY has also broken tradition by subtly altering the shape of the case to a softer and more rounded ‘squircle.’ The C1/01 and C2/01 have a lacquered crown in the shape of a heart, a PAPA DON’T PREACH design signature, and the collaboration branding on the dial ring as well as around the side of the case. Available in a golden and silver color, both models come with a metal bracelet.
SEVENFRIDAY Papa Don’t Preach Specifications
SF-C1/01 SF-C2/01
| SIZE: | Case: 42 x 42,5 x 8.5 mm (H x W x T) Bracelet: 23 to 20 mm Crown: 5.5 x 6.8 mm | |
| MOVEMENT: | Ronda 712 (Swiss Quartz) | |
| WATER RESISTANCE: | 3ATM | |
| CASE: | TV-cushion shape Stainless steel. Engraved collaboration logo SEVENFRIDAY PDP on the case side at 9H | TV-cushion shape Stainless steel, treated in gold PVD. Engraved collaboration logo SEVENFRIDAY PDP on the case side at 9H |
| BEZEL: | Stainless steel, grooved lines refilled with green berlac lacquer | Stainless steel, treated in gold PVD Bezel grooved lines refilled with Pink Berlac lacquer |
| CROWN: | Stainless steel special heart-shaped crown, recessed area refilled in Green Berlac lacquer | Stainless steel special heart-shaped crown, recessed area refilled in Pink Berlac lacquer |
| DIAL: | Three layers construction • External dial ring and central dial in multi-layered color printings, displaying an Indian Leopard Cat décor, exclusively designed by PDP for SEVENFRIDAY. • Applied dial ring in galvanic rhodium, engraved SEVENFRIDAY X PAPA DON`T PREACH highlighting the official collaboration | Three layers construction • External dial ring and central dial in multi-layered color printings, gilded decor in relief printing, displaying an Indian flower decor, exclusively designed by PDP for SEVENFRIDAY • Applied dial ring, in galvanic gold, engraved SEVENFRIDAY X PAPA DON’T PREACH highlighting the official collaboration |
| HANDS: | Hour and minute hands in galvanic rhodium, hour hand with leaf-shaped pointer, refilled with white luminous. Minute & hour hand refilled with luminous painting | Hour and minute hands in galvanic gold. Hour hand with leaf-shaped pointer, refilled with white luminous painting, same for minute hand |
| GLASS: | K1 hardened mineral, with anti-reflective treatment | |
| METAL BRACELET: | Five rows stainless steel, Links top surfaces of rows 2 and 4 in vertical brushed finishing, all others in polished finishing, double clasp buckle with engraved 7F logo at the center | Five rows stainless steel metal bracelet, treated in gold PVD, Links top surfaces of rows 2 and 4 in vertical brushed finishing, all others in polished finishing, double clasp buckle with engraved 7F logo at the center |
| CASEBACK: | Special collaboration polycarbonate chip cover allowing the connection between the phone and the inlayed NFC Chip | |
| NFC: | The NFC Chip behind the case back allows authenticity verification through the SEVENFRIDAY App for iOS and Android | |
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