We were invited to the Gerald Charles museum and atelier in downtown Geneva just before Watches & Wonders Geneva 2025, and bring you this exclusive video of Federico Ziviviani, the CEO showing us the new museum, the watchmaker’s atelier and his office.
Secrets of Gerald Charles revealed in a walkthrough video of their new Museum
The atelier is situated right smack in the middle of the city at Rue du Mont-Blanc 3. It covers the entire top floor, and houses the Gerald Charles museum, a large lounge entertainment area with an open concept dining area and a bar, the watchmaker’s atelier, and Federico’s office.
