In a few hours’ time, the starting lights at the Autódromo José Carlos Pace in Brazil go off, and kick starting one of the most highly-anticipated races…
Jean-Claude Biver is an icon of the industry. A marketing genius, if there ever was one. Credited with the revival of Blancpain, Omega, and the immense…
17th November 2017 marks the 85th birthday of Jack Heuer. To celebrate this, TAG Heuer is launching a limited edition of the Autavia. Jack created the…
Time just zoomed by (figuratively and literally!) real quickly while we are up to our necks with thrilling horological events for the month of September. Thanks…
As part of CEO Jean-Claude Biver’s 2015 initiative to reinforce and showcase TAG Heuer’s rich history, the brand will be launching the “Heuer Globetrotter” exhibition across…
In the recent years, luxury watch makers have sat up and took some keen interest in smart watches. This is not surprising, considering that a record…
Long weekends – who does not like them? Many definitely treasure the long weekends. Most of us take the rare opportunity to do something that we…
The “Autavia” in the new 2017 TAG Heuer Autavia is a contraction of Automobile and Aviation. Beginning life as a dashboard rally timer in 30s, it…
A legendary beloved driver’s panda chronograph from the 60s is making a comeback and we’re not talking about a Paul Newman Daytona. This Baselworld 2017 sees…
If you’re a soccer fan and you’ve been in the watch industry long enough, you start to see patterns in the many sponsorships which can develop…