This spring, Chopard will proudly reprise its role as main sponsor and official timekeeper of Italy’s world famous Mille Miglia classic car rally, a position it has held continuously since 1988. Each year, Chopard Co-President Karl-Friedrich Scheufele has demonstrated his passion for automobiles by competing in the gruelling, 1,000-mile contest that runs from Brescia to Rome and back – and each year the Maison produces a new Mille Miglia watch collection to celebrate what is regularly described as ‘the most beautiful race in the world’.