Since the early 1980’s, Swatch revolutionized the watch market by producing affordable Swiss watches that appeals to a wide range of audience, this time it stepped it up with the Swatch Sistem51 Irony.
At Baselworld 2013, we saw the release of the Sistem51 series that is the world’s first mechanical movement made with an entirely automated assembly. The Sistem51 is unique in its own way, comprising a total of 51 mechanical movement components with only a single central screw uniting the mechanics of the timepiece.
By having only 51 components within the watch, it makes the timepiece easy to produce and complements the fully automated assembly production of it. By doing so, it keeps human involvement in the watchmaking process to a minimum and reduces the overhead costs of the process. The watch was a huge success as it was very well-priced and costs a fraction of its nearest competitor which was any Swiss-Made watch with a manufacture movement.
This year’s release of the Sistem51 Irony sees a step up in terms of material used for the watch. The Swatch Sistem51 Irony series goes metal with the introduction of high performance and robust metals to the watch design.
Case, Dial and Hands
The Swatch Sistem51 Irony comes in a 316L stainless steel watch case measuring at 42 mm with 6 different dial designs. Each design has its own unique features that can complement any individual’s preference. We like the variations in the dial designs as it allows the collector to choose a design that best fits his/her style.
In this release, we also see a refresh in the materials used in the watch. From the use of rubber instead of silicon bands; superluminova index applications instead of print; use of fine, padded leather bands and metal that really differentiates the watch from its predecessor and yet maintains its price point. This is a huge step by Swatch to move towards pushing out affordable, timeless automatic watches that can appeal to the mass market.
We think the Swatch Sistem51 Irony is a pretty fun watch as it has so many different variants and the fact that its Swiss-Made really makes the watch all the more desirable. This is all made possible by taking advantage of the first fully-automated mechanical watch manufacturing process where each model is assembled to the highest standards of Swiss watchmaking.
The Sistem51 Irony makes use of the same movement as its predecessor, featuring an automatic movement that operates at a frequency of 21,600 bph with a 90-hour power reserve which is pretty impressive. The openwork caseback design of the watch allows for a clear view of the central screw, automatic rotor, oscillating balance wheel and other components all moving in motion, aesthetically pleasing to the eye.
Priced from S$ 279 to S$330 depending on the model selected, the Sistem51 Irony is an excellent buy for any individual. The wide range of choices available will fit most people’s tastes and preferences and that combined with the fact that this is a Swiss-Made watch with a manufacture movement makes it all the more desirable to own. The addition of metal as a key element of the Sistem51 Irony series gives the watch a “premium” feel without affecting its price tag further justifying its value for money.