Press Release: Tudor renews #BornToDare with David Beckham

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A new chapter is launched in a campaign which begins globally today, 30 August 2018 with Tudor’s renewal of the #BornToDare with David Beckham, this time photographed and directed by fashion photographer David Sims.


The new wave of TUDOR’s #BornToDare campaign gives pride of place to authenticity and emotion, with portrait formats of David Beckham imbued with the subtle touch and incomparable lighting of fashion photographer David Sims.



The campaign presents a series of intimate videos in which David Beckham, as a well-known watch collector and TUDOR Ambassador reflects on times he has embodied the ‘Born To Dare’ spirit. Beckham speaks fondly about time spent with his grandfather, time on the pitch as England Captain and his first TUDOR watch, a vintage model whose pronounced patina hints at many adventures in its past. The campaign launches globally on 30th August 2018.


Tudor Black Bay Bronze. It was one of the highlights for us in BaselWorld 2016.



The TUDOR signature is #BornToDare. It reflects both the history of the brand and what it stands for today. It tells the adventures of individuals, usually anonymous, who have achieved the extraordinary on land, on ice, in the air or underwater, with a TUDOR watch on their wrists. It also refers to the vision of Hans Wilsdorf, the founder of TUDOR, who manufactured TUDOR watches to withstand the most extreme conditions, watches made for the most daring lifestyles. Finally, it is testimony to TUDOR’s pioneering approach to watchmaking, which has helped to make it what it is today. At the cutting edge of the watchmaking industry, the brand’s innovations are now essential benchmarks. The TUDOR #BornToDare spirit is sup ported globally by high-profile ambassadors, whose life achievements directly result from a daring approach to life.


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