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Product Launch: Oris Great Barrier Reef Limited Edition II

And the bid to conserve the Great Barrier Reef
by Peter Chong on April 16, 2016

We covered the announcement of the Oris Great Barrier Reef Limited Edition II before Baselworld 2016. The watch was officially launched in Port Douglas, Queensland, Australia on 12th April 2016, and we were there to bring you this report and live photographs of the event.

 

The Oris Great Barrier Reef Limited Edition II

The Oris Great Barrier Reef Limited Edition II

 

The project is a collaboration between Swiss watchmaker Oris and the Australian Marine Conservation Society. The Great Barrier Reef is one of the natural wonders of the world. Stretching some 2,300 km off the coast of Australia, it is the largest structure of living organisms in the world and can be is visible from space. The reef is literally a structure of billions of living organisms existing in a symbiotic relationship. This reef structure is composed of and built by billions of tiny organisms, known as coral polyps. It supports a wide diversity of life and was selected as a World Heritage Site in 1981. Today, it hangs on a balance, and is under thread from widespread, rapid and damaging industrial developments.

The AMCS is one of the organizations working furiously to limit the damage, and to conserve the reef for mankind.

 

Corals in the dive expedition as seen off the coast of Port Douglas.

Corals in the dive expedition as seen off the coast of Port Douglas.

 

Oris elected to the product launch in the Coral Sea, off the coast of Queensland, Australia. Oris’s Managing Director for Australia, Peter Borghouts said, “If this were another company, we would have done the launch in an aquarium. But this is Oris, and we want to do this right.” So off to the Coral Sea, and we experience the corals first hand to see its beauty, absorb the environment of the great biodiversity that exists under the water.

 

A 150 foot catamaran was chartered to bring journalists to the Great Barrier Reef.

A 150 foot catamaran was chartered to bring journalists to the Great Barrier Reef.

 

And members of the AMSC and professionals in the field were at hand to explain the effects of man’s exploitation that have taken its toll on the reef, and what can be done to conserve it.

 

The two Oris Great Barrier Reef Limited Edition watches.

The two Oris Great Barrier Reef Limited Edition watches. On the left is II, the product being launched. On the right is I, which launched, and is sold out in 2010.

 

The participants also had the opportunity to handle and try out the watches first hand, on the wrist, during the dives. The magnificent weather, the warm ocean waters, and the stunning beauty of the corals with the attendant schools of fish and other sea creatures made the experience an unforgettable one.

 

Wrist shot with the Oris GBR II.

Wrist shot with the Oris GBR II.

 

 

The Oris GBR II, with its natural habitat with the regulator of a SCUBA apparatus, ready for the dive.

The Oris GBR II, with its natural habitat with the regulator of a SCUBA apparatus, ready for the dive.

 

A full review of the Oris Great Barrier Reef Limited Edition II will be released here soon. Watch this space.

 

 

Photographs by Calibre Image for Oris.

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