The new partnership between Zenith and Farfetch.com will offer existing lovers of watches, jewellery and fashion an unparalleled selection straight from leading brands to customers worldwide no matter where in the world you are.
Together with some of the world’s leading fine jewellery and Fine Watchmaking brands, Zenith has announced its latest exciting move into the future as part of a “hard luxury” partnership the leading global technology platform for the luxury fashion industry, Farfetch.com. Leveraging the latter’s marketplace model, technology and logistics network, Zenith will be able to sell the best of its own products to a new global audience in some cases in as yet unconquered parts of the globe. The launch sees the brand with the guiding star make a strong fashion statement by joining the Farfetch marketplace for the first time in the UK, US, Switzerland, China, Hong Kong, Japan, South Korea and Australia. Other prestigious names in the new “hard luxury” alliance with Farfetch.com include jewellery partners De Beers, Chopard, David Yurman, Pomellato and Tiffany & Co. as well as watchmakers Bell & Ross, Girard-Perregaux, TAG Heuer and Ulysse Nardin.
Farfetch.com was launched by Portuguese entrepreneur José Neves in 2008 as an e-commerce marketplace for luxury boutiques around the world. The company has since evolved into a technology platform for the luxury industry, available in 11 languages and connecting customers in 190 countries with items from over 880 of the world’s best boutiques and brands from over 40 countries.
Expressing Zenith’s pleasure with the new alliance, CEO Julien Tornare, said: “Today more than ever, the consumer is the heart of our strategy. Both technologies and consumers are constantly evolving, which is why Zenith is committed to providing effective responses to the rapidly changing needs. With this in mind, we are delighted to be partnering with Farfetch.com in embracing e-commerce through a dynamic and exciting new approach to luxury!”
Backed by world-renowned tech and luxury investors: IDG, Temasek, Eurazeo, DST Global, Index Ventures, Virtuvian and Condé Nast International, Farfetch.com continues to invest in innovation and develop key technologies, business solutions and services for the luxury fashion industry, connecting online and offline retail through its business units Store of The Future, Farfetch Black & White and Browns. Store of The Future is a customized suite of technologies developed to help brands and boutiques enhance the customer journey by bridging the offline and online worlds.
Offering customers an unrivalled range of styles, some previously not available online or only available direct from brands, the new fine jewellery and Fine Watchmaking hubs will launch on May 8, 2018 on ten different language sites, shipping to over 100 delivery countries in the Farfetch network.