IWC Schaffhausen today launched the global digital campaign SKYWRITER. This is an innovative program based on WebGI and allows online audiences to digitally write a message in a virtual sky and share it with third parties.
This is a groundbreaking effort by IWC to actively engage their ever growing web clientele and global online followers. And establishes them as one of the forerunners in the luxury watch industry in the digital realm.
Four vintage planes are available. The Junkers JU-52, the F-14 Tomcat, the Supermarine Spitfire and the Lockheed P38 Lightning are available. Each associated with an IWC watch.
From a geeky technical perspective, the application does this with WebGI and does not require the user to download anything.
Full 3D graphics are available. After choosing the aircraft and personalizing the message, the app takes the chosen aircraft on a flight. The user can choose autopilot where the app does everything till the final sky writing is done. Or the user can use his device to control the aircraft along a path given by the application. Quite fun. One can make the aircraft go faster, veer off course, or try to keep to the path.
The final message can be shared via Facebook, Twitter, LinkedIn, Google+, WhatsApp, Weibo or direct email, and via the “save message” function on Instagram.
SKYWRITER is another milestone in IWC’s current #B_ORIGINAL campaign for the new Pilot’s Watches collection launched during the Salon International de la Haute Horlogerie (SIHH) 2016 in Geneva.
SKYWRITER URL here
SKYWRITER can be accessed on http://skywriter.iwc.com and is available in ten languages.