Parmigiani Fleurier and Singapore’s Sincere Haute Horlogerie has done it again! This time they released the Tonda PF Automatic 36mm Soft Violet SHH Edition.
Press Release information with commentary in italics.
The Parmigiani Fleurier TONDA PF Automatic 36mm Soft Violet SHH Edition is priced at SGD S$37,650 inclusive of GST. Limited Edition of 50 pieces.
Commentary
Fresh off the successful launch of the Toric Petite Seconde SHH Taiwan Edition in Soft Violet, Parmigiani Fleurier and Sincere Fine Watches have once again joined forces to unveil the TONDA PF Automatic 36mm Soft Violet SHH Edition. The choice of purple perfectly complements Parmigiani Fleurier’s philosophy of Private Luxury. Long regarded as a symbol of nobility and prestige, purple has been associated with royalty since ancient Rome and has been embraced by royal courts across Europe, the United Kingdom and Japan. It is therefore only fitting that this elegant hue finds its way onto one of the Maison’s most refined contemporary timepieces.
As captivating as the new TONDA PF Automatic 36mm Soft Violet SHH Edition is, exclusivity remains a key part of its appeal. Limited to just 50 pieces worldwide, the watch will be available exclusively through Sincere Fine Watches, making it an exceptionally rare proposition for collectors.
This is far from the first collaboration between Parmigiani Fleurier and the Singapore-headquartered retailer. Over the past three years, the two have consistently introduced at least one special edition annually, each bringing a fresh interpretation of the Maison’s understated design language. Among them is the Parmigiani Fleurier TONDA PF Micro-Rotor Steel Pacific Blue SHH Edition, a watch that left a lasting impression on us when we reviewed it.
One aspect that particularly stands out with this latest release is its 36mm case size. While some may initially perceive it as modest, we believe it is one of the most versatile dimensions in the current market. The restrained proportions allow the watch to wear elegantly on both smaller and larger wrists, making it equally suitable for gentlemen who appreciate classic sizing and ladies seeking a refined integrated-bracelet sports watch. Combined with the slim profile and unmistakable TONDA PF design, the Soft Violet SHH Edition possesses the versatility to transition effortlessly from the office to an evening engagement, making it a compelling everyday luxury watch.
Release information
Singapore, July 2026 — Presenting the TONDA PF Automatic 36mm Soft Violet SHH Edition, an exclusive creation by Parmigiani Fleurier and Sincere Fine Watches. Limited to just 50 pieces, the special edition brings a refined new expression to the Maison’s emblematic contemporary collection through an elegant Soft Violet dial.
Building on the success of the Toric Petite Seconde SHH Taiwan Edition, the captivating Soft Violet hue now lends a distinctive new character to the TONDA PF Automatic 36mm. Defined by its rich tones and vibrant presence, it brings a bold chromatic expression to the collection.
A Dialogue of Colour and Light
Inspired by a colour long celebrated for its associations with prosperity, prestige and nobility, the captivating violet dial is interpreted through Parmigiani Fleurier’s distinctive design language, offering a refined expression that is both contemporary and timeless.
Adorned with the Maison’s signature Grain d’Orge guilloché, the dial is meticulously crafted to create texture, dimension and visual depth. As light travels across its finely detailed surface, the dial reveals a palette of rich violet, cool blue and delicate lavender nuances, reminiscent of the fleeting violet tones that grace the evening sky.
Contemporary Elegance in Refined Proportions
Housed within a 36mm stainless steel case, the timepiece is shaped by measured proportions and streamlined aesthetics. The alternating polished and satin-brushed finishes, paired with the knurled platinum bezel, create a harmonious composition where every detail is thoughtfully considered.
Applied 18ct gold rhodium-plated indices and skeletonised delta-shaped hands ensure legibility while allowing the richly hued dial to remain the visual centrepiece. Together, these elements embody Parmigiani Fleurier’s pursuit of purity, proportion and refinement.
Manufacture Movement
Powering the watch is the in-house PF770 automatic manufacture calibre, entirely developed and produced within Parmigiani Fleurier’s manufacture.
Operating at 28,800 vibrations per hour with a 60-hour power reserve, the movement combines technical performance with meticulous finishing. Visible through the sapphire crystal caseback, it features traditional Côtes de Genève decoration, hand-finished bevelled bridges and a skeletonised 22ct rose gold oscillating weight—hallmarks of the Maison’s enduring dedication to fine watchmaking.
The 50-piece Parmigiani Fleurier TONDA PF Automatic 36mm Soft Violet SHH Edition will be available at Sincere Fine Watches, Takashimaya S.C. #02-12A/B/C, and SHH (Sincere Haute Horlogerie), The Shoppes at Marina Bay Sands #B2M-202, with a retail price of S$37,650 (including GST).
