Lady Gaga. Who doesn’t know this music superstar with a penchant for outlandish fashion? A rebel, perhaps by definition, Mother Monster (as her fans call her, and she refers to them as Little Monsters), the imagery is perfect for the Tudor #BornToDare Campaign, which has sprouted such mega stars as David Beckham and the All Blacks.
Lady Gaga is constantly re-inventing herself, as well as leading the way in popular culture. A singer and performer with an astounding voice, a theatrical style and charisma, she is a fashion icon in her own right. 6 Grammy Awards. 1 Golden Globe. Countless MTV awards. 150 million singles and over 30 million albums sold. These numbers tell the story. She is immensely popular, with a slick social media presence with her Twitter account @ladygaga garnering some 69 million followers and her Instagram @ladygaga account with 65 million.
Shown here in the promotional photograph, Lady Gaga sporting the Tudor Black Bay Red in a burgundy fabric strap.
Lady Gaga is a global, leading fashion icon, mindful of everything she wears. She has turned celebrity into a comprehensive art form. Her outfit is a powerful message, a performance art in its own right. Every accessory, however outlandish tells the story. And her choice of a watch? The Tudor Black Bay. A tool watch rugged enough for the rigours of her high energy performance style, and elegant enough to complement her fashion sense.