There’s a particular mood that settles in when Hublot shows its hand at LVMH Watch Week. You can almost sense the brand thinking out loud, trying ideas, tightening others, letting a few oddities slip through because that’s part of its character. The 2026 lineup felt like that kind of moment.
Not a grand statement, not a reset, but a steady walk through the things Hublot cares about: materials, collaborations, and the slow refinement of its core designs. Some pieces spoke louder than others, but together they formed a picture of a brand comfortable working within its own boundaries while still nudging them outward.
Big Bang Original Unico
Hublot’s update to the Big Bang Original Unico set the tone for its 2026 showing. The shift to a 43 mm case and the more restrained dial layout suggested a quiet recalibration rather than a dramatic redesign. The watch still carried the familiar openworked mechanics and angular structure, but the proportions felt more deliberate. It read as a model that understands its own history and is now refining its vocabulary rather than expanding it.
Novak Djokovic Edition – Tourbillon
The Djokovic collaboration introduced a different texture to the lineup. Its blue-and-white palette and the strap modeled after racquet grip material created a direct link to the athlete’s world without leaning into spectacle. The design choices were straightforward, almost matter‑of‑fact, and the watch functioned as a study in how Hublot adapts its core language to a partner’s visual environment.
Samuel Ross / SR_A Collaboration
The Samuel Ross piece moved in a more industrial direction. Its geometry was sharper, its surfaces more controlled, and the overall impression leaned toward functional minimalism. The watch felt like an exploration of structure rather than decoration. It stood apart from the rest of the releases not because it was louder, but because it was more austere. The watch features a 42mm case in satin-finished and polished black ceramic, reflecting the bold geometry and modular construction of the Big Bang line. The choice of an all-black ceramic execution brings the SR_A back to a sleek, stripped-back aesthetic.
Lunar New Year Release
Hublot’s Lunar New Year model approached the theme through materials as well as symbolism. The focus was on color development and surface treatment, resulting in a watch that participated in the seasonal tradition with a reinterpreted Horse zodiac motif.
Spirit of Big Bang Coral Blue
The Spirit of Big Bang additions were incremental but steady. New colors and case materials gave the line a refreshed presence without altering its core identity. A solid dial with geometric patterns adorns these two watches for the first time: the 43-mm Big Bang Original Unico and the 42-mm Spirit of Big Bang. They share a common feature: a dial inspired by the pattern of carbon fiber. It weaves a color chart with alternating satin-finished and polished squares, with a reworked 3D effect to give it more depth and a new geometry.
Classic Fusion in Sage Green
The Classic Fusion updates followed a similar pattern. The changes were modest, variations in hue, texture, and material but they kept the line aligned with the rest of the 2026 releases. Three models are available: 33-, 42- and 45-mm diameter. A single family with a titanium case for lightweight wear, but three very different characters. For the first, in the 33-mm version, the accent is on preciousness.
Simple yet brilliant, its bezel is set with 36 diamonds weighing 0.8 carat. Exuding a soft luster, the piece bridges the gap between the gray of titanium and the pastel green of sage. A natural, mineral-based creation inspired by the heart of the Alps and the renewal of springtime.
