New: Bell & Ross BR 05 Blue Gold and a recap of the collection’s story so far…

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Bell & Ross introduced the BR 05 in 2019, and made waves in the genre of the luxury steel sports watch as the most affordable. Today, we see the introduction of the latest member to the family – the BR05 Blue Gold. And we let you in on a secret, later this month, there will be another exciting new reveal, stay tuned for that. But in the meantime, let us take a look at the Blue Gold.


Press Release with Commentary in italics.

The latest: Bell & Ross BR 05 Blue Gold

Newest addition to the collection, the BR 05 goes golden. This timepiece combines elegance and sophistication in an integrated design. The Bell & Ross BR 05 Blue Gold is the embodiment of functionalism and minimalism. Its satin-finished and polished 18k rose gold case offers a subtle contrast with its navy blue sunray dial. Ensuring optimum legibility, the rose gold gilded applique numerals and indices as well as the 18k rose gold gilded skeletonized hour and minute hands are filled with Super-LumiNova®.

The 18k rose gold sapphire case-back gracefully showcases the BR-CAL.321. mechanism with a 360° golden oscillating weight.

BR-CAL.321 on the first release BR 05 in steel. Note that Bell & Ross did not release photographs of the new movement, which is the same as the one in the launch model we photographed, but with an 18k gold rotor.

The intense blue dial boosts the golden tone and provides elegance and refinement to this timeless sport chic watch. With its architectural construction made of surfaces and angles, the BR 05 Blue Gold – 40 mm in width – will perfectly fit the wrist of its wearer. Thanks to a hyper flexible bracelet, which articulates easily, the curve of the watch will be in total harmony with the natural contour of the wrist.

Equipped with an ergonomic satin-finished and polished 18k rose gold bracelet, built according to the brand’s codes, this jewel of strength can also be completed with a ribbed blue rubber strap and a satin-finished and polished 18k rose gold folding buckle.

The BR 05 is already an iconic watch thanks to its square shape, its round dial ensuring optimum legibility, its broad dimensions, and the efficiency of its functional design. Made for the city, modern and comfortable, the BR 05 Blue Gold is a precious ally for urban explorers for their everyday life in the city. A dialogue of color and material for a timeless and distinguished piece.

Details on the Bell & Ross site.

The BR 05 collection – the story so far

As a recap of the collection since its introduction in 2019, here are the BR 05 collection:

BR 05 launch collection started with 4 models in stainless steel cases – a navy blue dial, a deep black dial, a silver grey dial and a skeleton dial and one model in solid gold case. All have the option of either a stainless steel bracelet or the gold model with the gold bracelet.

We also covered the launch event in Singapore as part of the article on Shooting with the Leica S Type 007.

The launch collection also included an open worked dial piece – BR 05 Skeleton 

A two tone BR 05 Steel and Gold version is also released earlier this year. 

Which was later complemented with the open work dial in a blue BR 05 Skeleton Blue

The running theme across the entire collection is the case shape which is the signature Bell & Ross rounded square. The case is is available in either stainless steel with a stainless steel bracelet or with a rubber strap. The collection is also available in gold since the launch, and this new addition to the family announced today is with the blue dial with a sunburst finish.

BR 05 Skeleton with the open worked dial.

One of the most prominent features in the line is the distinctive bracelet. Though this is removable, the overall look when attached to the watch head is one which looks like it is integrated.

The first link on the bracelet forms part of the case, and from there, the lines flow gracefully and seamlessly to the clasp. The alternating satin finished and polished surfaces give the visual image which is elegant, yet robust.


The links are very pliable and feels remarkably flexible and comfortable on the wrist, and a testament to the craftsmanship needed. We were reliably told by the BR team that this is perhaps the most complicated part of the watch. Particular attention has been paid to the arc of the curve, allowing all the components to be perfectly aligned and ensuring the bracelet can adapt seamlessly to any wrist.

On the wrist, the launch model BR 05 with a blue dial and steel bracelet is comfortable, with a good heft and feel.

More information on the Bell & Ross links below









In the meantime, stay tuned for a major announcement to extend this collection later this October.



  1. I have a good collection of antique watches. Right now I have some beautiful collections of men’s 40mm watches. I hope you all like it.

    Kristoffer Holten.