On 26 April, Montblanc, the leader in men’s luxury accessories, officially re-opened its boutique in Raffles City Shopping Centre, Singapore, to mark the brand’s 25 years of heritage in the country. At 104.5 square meters (1124 square feet), the boutique is even more luxurious than before, and offers an immersive retail experience through the brand’s NEO boutique concept.
NEO, or The Maison of Fine Lifetime Companions, is a boutique concept that communicates a true expression of luxury in an inviting and relaxed atmosphere. Created by designer Noé Duchaufour-Lawrance, the concept expresses Montblanc’s values of: Best of European Craftsmanship, Heritage of Sophistication, and Performance and Innovation.
In addition to on-the-spot embossing for small leather goods, customers can enjoy a wider selection of Montblanc luxury timepieces, writing instruments and refined leather goods at the revamped boutique.
“A quarter of a century ago, we introduced our customers in Singapore to Montblanc with our first boutique in Raffles City. Since then, we’ve expanded to provide them with the finest European craftsmanship through five other boutiques nationwide. The new Raffles City boutique will continue to build on that momentum to offer our enthusiasts an even richer in-store experience through our luxurious materials and immediate personalization services,” said Nicolas Baretzki, CEO, Montblanc.
“Raffles City Singapore is proud of our long-standing partnership with Montblanc, a leading luxury brand. We look forward to working closely together with Montblanc to provide the best shopping experience to our customers,” said Margaret Khoo, General Manager, Raffles City Singapore.
The grand opening was officiated with an opening address by Mr Baretzki, followed by a ribbon-cutting ceremony. Over 90 guests tried the boutique’s on-the-spot embossing for small leather goods.
Friends of the Brand Desmond Tan, Jeanette Aw and Diana Ser joined the occasion in Montblanc’s newest Star Legacy timepiece collection.
The Montblanc boutique is located at #01-29, Raffles City, 252 North Bridge Road S(179103). Tel: 63341903. Opening hours are 10am – 10pm daily. Montblanc’s other boutiques are located in Ngee Ann City, Marina Bay Sands, Paragon and Changi Airport Terminal 2 and 3.