We attended the Urban Jürgensen launch in Santa Monica on July 4 and 5. Here is a brief event report and an exclusive video of a chat with Kari Voutilainen, the co-CEO of the new brand.
The Urban Jürgensen relaunch and video of Kari Voutilainen on the new brand
The event was the relaunch of the Urban Jürgensen brand, and in celebration of the 250th anniversary of the origins.
Cocktail party at the Rosenfield residence
We began the two day launch event with a cocktail party at the Rosenfield family home in Brentwood. The Roesenfields were instrumental in the revival of the brand. Andy Rosenfield is the prime mover and Chairman of the new organization. And his son Alex is co-CEO with Kari Voutilainen.
This is their winter residence, as their primary domicile is in Chicago. The house was magnificent and we were treated to a garden party. Andy and his lovely wife Betsy told us that their 4 children grew up in this home.
Launch event at the Santa Monica Post Office
The next day, we joined other invited guests at the Santa Monica Post Office event space to witness the introduction of the new Urban Jürgensen brand and the three new watches when the embargo lifted. We covered the novelties in the release with our commentary in this article published during this event. We had the privilege of photographing and making close up videos of all the novelties the day before.
Launch gala dinner at the Barker Hangar: Skål and Fejre
And the celebrate – “Skål” is the Scandinavian word to toast, similar to “cheers” in English, often used when drinking. “Fejre” is a Danish verb meaning “to celebrate”. And what a celebration. The entire hanger was transformed from an open space into a celebration space with a raised bar area, a dining area with stage and a separate concert stage area.
The event gathered collectors, press, tastemakers, and creatives to toast the revival of the 250-year-old independent watchmaker, now entering a new chapter under the leadership of co-CEOs Kari Voutilainen and Alex Rosenfield. The evening also celebrated the debut of Urban Jürgensen’s first new collection in over a decade
YouTube Video: Voutilainen on Jürgensen
And we had the opportunity to record this video with Kari Voutilainen, discussing his involvement, and the watches which were released.
