Best of the Geneva Shows: SIHH, LVMH, Independents and WPHH

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Another show draws to an end last week in Geneva. We covered not only the watches from the 28th Salon International de la Haute Horlogerie (SIHH2018), but also from the LVMH Geneva Show. On the boat for Zenith and TAG Heuer and at the Kempinski for Hublot. We also covered the World Presentation of Haute Horlogerie (WPHH) in Genthod, and  various independents showing at the hotels in Geneva. Literally, we bring you the Best of the Geneva shows.


The entrance to the SIHH2018.


This year, the Chief Editor attended the show with our European Bureau Chief (last year, he was accompanied by our maestro writer Frank Chuo). As usual, we walked some 30km each over the 4 days. With back to back appointments almost every half hour. We had time to sit down (a mere 20mins at that) for one lunch, while the rest of the days we just grabbed a croissant on the go. We attended one Black Tie evening event (Jaeger-LeCoultre), two Gala Dinners (Lange and Franck Muller). We met with no less than 33 brands with with formal photoshoots, interviews, product presentations et al. We were exhausted, but we loved every minute of it. And will be back in Baselworld in March, and back to Geneva again next year to bring you the best coverage.


The Geneva Salon by LVMH was at a boat anchored off the Hotel Beau Rivage where some independent brands like Bovet, Manufacture Royale and Louis Moinet exhibited. LVMH showed novelties from Zenith and TAG Heuer on board, and Hublot had a huge suite in the Kempinski Hotel across the road to show their novelties.


Also, during the course of the last 10 days, we brought you 41 articles with Press Releases featuring all the major novelties from the show, and our Instagram account @deployant has been covering the shows live with up to the minute videos and photographs of the watches as we handled them on the show floor.

We also went to two manufacture visits: one to Audemars Piguet in Le Brassus where we visited the Restoration Department, the manufacture, the dial factory and the case making facilities. And another to the Franck Muller manufacture in Genthod and to their dial facility in Les Bois. We will be bringing you detailed reports on what we saw inside those marques.


WPHH, where the Franck Muller group showed their novelties.


Starting today, we will be bringing you our views, opinions and reviews of the Best of the Geneva Shows. We begin with (links will be live after the articles are published)

  1. Frank Chuo’s Armchair picks on Wednesday Jan 24.
  2. Chester Lau’s Armchair picks on Thursday Jan 25.
  3. Robin Lim’s Armchair picks on Friday Jan 26.
  4. Dan-Andrei Kluska’s Top 5 picks with hands-on anecdotes on Sunday Jan 28.
  5. Peter Chong’s Top 5 picks with hands-on anecdotes on Monday Jan 29.

What have they picked out of the possibly thousands of new watches revealed last week? What qualifies as the Best of the Geneva Shows? Well, read on. There will be many which will be the usual suspects, but there may be a few which may surprise.

Following that, the next weeks will be filled with in-depth analytical reviews of the best watches from the shows. Stay tuned!


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